Senior Strategist, Paid Search (DTC)

Code3

7d • $85,000 - $106,000

About The Position

As a Senior Strategist, DTC Search you’ll be responsible for leading search strategy, activation and thought-leadership against a portfolio of clients spanning several categories. You have a deep passion for staying on top of trends, and you understand how paid search plays into the broader media ecosystem.
You’ll work closely with a cross-disciplinary team across both challenger and enterprise accounts. You’ll be charged with managing performance, driving growth and to shift thinking beyond basic campaign tactics and connect the dots with broader business objectives and outcomes.

Requirements

• 4-6 years of proven experience in developing paid search media plans, strategic presentations
• Experience contributing to new business pitches
• Ability to anticipate client requests, team and agency needs and provide proactive solutions
• Proficiency in research platforms, paid search platforms and analytics dashboards

Nice To Haves

• Certifications in digital marketing and/or paid search media strategy are a plus ( Google Analytics Certification, Microsoft Advertising Search Certification, Google Ads Search Certification, Google AI Powered Shopping Ads Certification etc.)

Responsibilities

• Provide paid search strategy & routine audits on your portfolio of accounts across platforms (Google, Microsoft, Yahoo!) and tactics (Brand, Non-brand, Shopping, PMAX, Demand Gen, Competitor)
• Deliver activation excellence on campaign builds, pacing management and optimization deployment
• Conduct keyword research, writing ad copy, optimizations and establishing bidding strategies to meet and exceed client KPIs
• Perform QA for all campaign builds, edits, landing pages, URL tags, campaign settings and measurement studies
• Leverage a solid understanding of feed management strategy within platforms (e.g. Feedonomics, Shopify) in order to guide clients, managed service teams and agency team in driving shopping campaign performance
• Provide both proactive and reactive performance insights and optimization recommendations leveraging robust data sets and tools.
• Actively identify, test, and scale innovative approaches, automation opportunities, and emerging technologies (including AI applications) within paid search across your accounts to maintain a competitive edge
• Be a collaborative partner between your peers in client partnership, creative, growth and activation teams to ensure proper execution of strategy and client stewardship
• Be a storyteller: turning complex search strategies into compelling campaign recommendations
• Maintain best practices on your accounts in media planning, forecasting, budgeting & setup best practices, developing learning agendas, and performance analysis
• Cultivate strong relationships with clients by providing POVs, industry trends, platform updates and acting as a trusted advisor on search and digital marketing
• Support new business initiatives and pitches by conducting platform audits and recommendations

Benefits

• Full medical, dental, and vision benefits as well as generous retirement program
• Thoughtful parental leave and return program
• Flexible Time Off, holidays, quarterly Company “Recharge” Days, and holiday closure in December
• Ongoing learning and development opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed