Paid Search Strategist (B2C)

Disruptive Advertising•Pleasant Grove, UT

17h•$75,000 - $90,000•Remote

About The Position

Let’s get right down to it – you’re the right B2C Local PPC Strategist for Disruptive Advertising, if you love understanding how businesses work and executing a marketing strategy that supports and grows that business. In fact, you love it so much that it’s not even work for you, it’s a way of life. So if the thought of having the variety of multiple accounts and being surrounded by peers that geek out on the same things excites you, read on. Why would you be so excited to lead and grow key accounts at a successful agency? Because Disruptive is already an industry leading performance marketing agency that does meaningful work and drives real value for clients. We prioritize working with purpose-driven brands and all-around good people. Are you really looking for another unfulfilling marketing job where you spin your wheels and watch your skills and potential dwindle away? Didn’t think so. You’re the type of person who needs to be challenged both personally and professionally. As much as you love business and marketing, you’re equally excited to grow yourself personally. You’ll love participating and contributing to our personal development programs at Disruptive, helping us realize and live our potential together. We’re not like other agencies who cap the growth of their people. Instead, leaders come to Disruptive to accelerate their career growth and unlock their full potential as a marketer. Employees have even said, “1 year of marketing experience at Disruptive is comparable to 3 years anywhere else.” And, because you probably want more details, you can dive into those below, even though you already know if you are the right person or not from these first few paragraphs ;) … The Role: B2C Local PPC Strategist: a key member of the B2C Local team for our fast pace, high-performing, rapidly growing organization. This role is responsible for building and executing successful PPC campaigns for an assigned book of clients. This role supports the organization by delivering exceptional paid search marketing strategies to ensure our clients are achieving the desired business results they need from their Google and Microsoft Ads campaigns. As the B2C Local PPC Strategist , you are a competitive, results-oriented, enthusiastic digital marketer cultivated by years of success in marketing agencies or other professional services firms. You are independent, assertive, and self-confident as you intensely manage multiple priorities and take the initiative to get things done. You employ your quick decision-making in response to changing conditions and use directive leadership to assure business results are achieved. You take risks and need to be challenged. You are driven in your pursuit of achieving results that provide value to your current clients and those around you and are eagerly motivated by the pressure of the expectations described.

Requirements

2+ years experience in a digital marketing agency
2+ years experience in CRM (Hubspot and Salesforce preferred)
2+ years experience managing LSAs
2+ years experience managing budgets in Google Ads and Microsoft Ads of $50k - $100k p/month, ~15+ Google PPC accounts simultaneously, including multi-location businesses
Experience communicating strategy (written and verbal)
Intermediate proficiency in Microsoft or Google Suite

Nice To Haves

Preferred: experience with home service based businesses
Experience using Call Tracking Metrics, Call Rail, or other Call tracking platforms
Understanding of end-to-end or offline tracking
Experience in project management tools (Asana preferred)

Responsibilities

Partner with clients to consult on overall paid search digital marketing strategies that create a win-win relationship
Build and execute pay-per-click advertising campaigns inside of Google Ads & Microsoft PPC ads
Define, monitor, and analyze trends in clients’ KPIs
Develop paid search strategy based on client-specific goals
Actively test and analyze targeting criteria (keywords & audiences), ad creatives, landing pages, and bid strategies to drive results in line with clients’ goals
Communicate performance results and strategy recommendations to clients & secure buy-in from decision-makers
Identify, maximize and present new opportunities for client growth
Create quarterly business reviews and other client-facing presentations that outline performance, insights from testing, and key strategic opportunities