Senior Strategist, CRM & Personalization
About The Position
At 7-Eleven, we're redefining convenience by delivering personalized, data-driven experiences that meet our customers where they are. We're looking for a Senior Marketing Analyst to join our growing team and help shape the future of customer engagement. This role is ideal for a strategic marketer who thrives at the intersection of data, technology, and customer experience. You will play a critical role in shaping and executing personalized marketing strategies that drive customer engagement, loyalty, and incremental value across our digital ecosystem.
Requirements
- 5+ years of experience in CRM, personalization, or digital marketing strategy.
- Hands-on experience operating a retail, QSR, or convenience store CRM program on the brand side or agency side.
- Strong understanding of customer segmentation, lifecycle marketing, and journey design.
- Proven ability to translate data into actionable marketing strategies.
- Ability to understand customer experience and the business context of decisions
- Excellent communication and project management skills
Nice To Haves
- Hands-on experience with marketing automation and personalization tools is a plus
Responsibilities
- Strategic Planning & Execution: Develop and implement CRM and personalization strategies that align with business goals and customer needs. Partner with cross-functional teams to bring campaigns to life across multiple channels delivering the right message to the right customer at the right time.
- Performance Analysis & Optimization: Monitor campaign performance, analyze results, and provide actionable insights to improve personalization efforts. Collaborate with analytics and data science teams to refine targeting strategies.
- Translate Insights into Actionable Strategies Leverage customer data and analytics to inform lifecycle marketing and personalization strategies that drive engagement, retention, and incremental sales.
- Cross-Functional Collaboration: Work closely with product, loyalty, creative, and analytics teams to ensure personalization strategies are cohesive, scalable, and customer centric.
- Innovation: Stay current on CRM and personalization trends, tools, and techniques. Bring fresh ideas and test-and-learn approaches to enhance customer engagement. Learn and operate personalization technology to deliver the best-in-class customer experience.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Industry
Food and Beverage Retailers
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
