Senior Strategist - Brand (Health)

VMLY&R • New York, NY

41d • Hybrid

About The Position

A Senior Strategist to support Directors/Group Directors in research, launch projects, and strategic development. This role requires a highly collaborative individual with strong analytical skills, experience in healthcare marketing, and a passion for driving impactful change.

Requirements

• 3+ years of experience in market research and strategic planning, with a focus on the healthcare industry.
• Experience working across diverse audiences, specifically with HCPs and DTC segments.
• Demonstrated experience in conducting and analyzing qualitative and quantitative research, including developing research proposals, screeners, and discussion guides.
• Strong analytical and problem-solving skills, with the ability to synthesize complex information and develop actionable insights.
• Proven ability to develop customer journeys, identify pain points, and uncover customer attitudes and behaviors.
• Experience in developing positioning statements and creative briefs.
• Excellent communication and presentation skills, with the ability to effectively convey strategic recommendations to clients and internal teams.
• Proficiency in Microsoft Office Suite, particularly PowerPoint and Excel, for creating presentations and analyzing data.
• A collaborative and team-oriented approach to work, with the ability to work effectively with cross-functional teams.

Responsibilities

• Prioritize research objectives, recommend methodologies, and manage logistics.
• Develop research proposals, screeners, and discussion guides.
• Analyze research findings, summarize insights, and identify implications.
• Create in-depth category and competitive analyses, highlighting emerging trends, critical success factors, and actionable recommendations relevant to both HCP and DTC landscapes.
• Develop customer journeys, identify key pain points, and uncover customer attitudes and behaviors.
• Generate insights to inform positioning, strategy, and communication.
• Develop a strong understanding of positioning fundamentals and formulate positioning statements.
• Draft creative briefs and background briefing documents with guidance.
• Participate in creative review meetings and provide constructive feedback.
• Prepare workshop proposals and materials, manage logistics, and draft summaries of outcomes.
• Identify research needs, generate customer insights, and contribute to pitch deck development.

Benefits

• Passionate, driven people: We champion a culture of people who do extraordinary work.
• Consciously cultivated culture: We aim to embody the behaviors to build an inclusive community that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery.
• Competitive benefits: What we offer full-time hires ranges from the full spectrum of group health coverage options (medical, dental, vision) to a generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution), and a variety of paid time off offerings that reflect our investment in all aspects of your overall life balance and wellness.
• Growth-minded opportunities: We aim to nurture a culture of real-time feedback, a growth-oriented mindset, and plenty of training opportunities through VML and WPP so you can continue to grow personally and professionally.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Professional, Scientific, and Technical Services
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees