Senior Strategic Partner Marketing Manager, Channel

Rippling People Center Inc.•San Francisco, CA

49d

About The Position

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system. Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365-all within 90 seconds. Based in San Francisco, CA, Rippling has raised $1.4B+ from the world's top investors-including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock-and was named one of America's best startup employers by Forbes. We prioritize candidate safety. Please be aware that all official communication will only be sent from @Rippling.com addresses. About the role Rippling's broker ecosystem is one of the company's most important growth engines. We are hiring a Strategic Partner Manager who will serve as the dedicated marketing partner to our National Partner Sales team, helping them grow and expand Rippling's footprint across our most strategic national brokerages. National Sales owns the core relationship and revenue motion. Your mandate is to build and run the marketing engine that strengthens those relationships, accelerates adoption, and drives scalable engagement across every region and office. You'll work side by side with National Sales leadership to understand their regional priorities, build partner-specific GTM programs, and deploy repeatable marketing plays that turn strategic partnerships into broad, multi-office mindshare. The ultimate goal: support National Sales in making Rippling the preferred partner across every region and producer group.

Requirements

6+ years of experience in partner marketing, channel management, or strategic alliances within a high-growth SaaS or tech environment.
Demonstrated success building and scaling national or enterprise-level partnerships with measurable revenue impact.
Strong relationship-builder with excellent communication and executive-presence skills; comfortable engaging senior leaders at partner firms.
Proven ability to translate strategy into execution-from concept through post-event ROI reporting.
Experience managing complex, cross-functional programs involving Sales, Marketing, and Operations.
Creative, resourceful problem-solver with strong analytical instincts and an owner mindset.
Comfortable operating with high autonomy in a fast-moving, evolving environment.

Responsibilities

Own the national partner marketing motion
Develop and execute the GTM marketing strategy that supports your National Sales counterparts in growing relationships. Build the office expansion plan based on their partner priorities, regional differences, and relationship maturity.
Build marketing programs that unlock relationship growth
Design and run co-marketing plays that help National Sales deepen trust with regional leaders and top producers. This includes co-sponsored partner events, client-facing activations, partner education sessions, and always-on marketing that reinforces Rippling's value.
Create quarterly GTM playbooks for National Sales
Translate marketing strategy into field-ready partner playbooks that National Sales and Channel AEs can run in-market. This includes messaging frameworks, templates, office kits, activation guides, and calendarized programs aligned to regional goals.
Collaborate closely with National Sales leaders
Sync weekly with National Sales to understand partner priorities, identify warm offices, spot relationship risks, and align marketing support to their needs. Provide them with clarity on where marketing is investing and what plays they can deploy across their regions.
Instrument the partner marketing funnel
Own the marketing-side measurement framework for national partnerships. Track participation and performance by office, measure event and program ROI, analyze engagement trends, and surface insights that help National Sales prioritize expansion.
Scale what works across all regions
Pilot plays in priority markets, validate outcomes, and build repeatable toolkits that National Sales can deploy across the rest of the partner ecosystem. Help create consistency in how Rippling shows up across every region.
Act as the marketing face of Rippling to national partners
Represent Rippling's brand in co-marketing discussions, partner planning sessions, and coordinated office activations alongside National Sales. Ensure consistent messaging, quality execution, and a unified presence.