Senior Specialist, Web Strategy & Optimization

Scout Motors • Charlotte, NC

1d • $130,000 - $160,000 • Onsite

About The Position

Here at Scout Motors, we're carrying forward the heritage of one of the most iconic American vehicles in history. A vehicle dating back to 1960. One that forged the path for future generations of rugged SUVs and trucks and will do so once again. But Scout is more than just a brand, it’s a legacy steeped in a culture of exploration, caretaking, and hard work. The Scout brand is all about respect. Respect for the past and the future by taking an iconic American brand that hasn’t been around for a while, electrifying it, digitizing it, and loading it with American innovation. Respect for communities by creating a company that stands for its people and its customers. Respect for both work and play, with vehicles that are equally at home at a camp site, a job site, or on a Tuesday commute. And respect for our customers by developing two powertrains that meet their requirements — an all-electric powertrain as well as the Harvester™ range extender powertrain which includes a built-in gas-powered generator with an estimated 500 miles of combined range. At Scout Motors, we empower our talented, inclusive, and entrepreneurial teams to innovate. What makes a Scout employee? Someone who is a visionary and a leader, who seeks new paths and shares lessons learned. A knowledgeable doer who collaborates across the company to build better. A go-getter with unrivaled passion. Join us at Scout Motors and be part of shaping the future of transportation. If you're ready to drive change and make history, apply now! What you’ll do Become part of an iconic brand that’s redefining the electric truck and rugged SUV marketplace. As Sr Specialist, Web Strategy & Optimization, you’ll play a key role in shaping Scout’s digital presence by managing website enhancements, collaborating with agencies, and driving performance. Reporting to the Sr. Manager, Digital Marketing, you will:

Requirements

• Bachelor’s degree in Marketing, Web Development, Digital Media, or a related field.
• 3+ years of experience managing websites in a marketing or ecommerce environment.
• Experience working with CMS platforms (e.g., WordPress, Contentful, Adobe Experience Manager).
• Strong understanding of SEO principles and experience collaborating with SEO agencies.
• Familiarity with web analytics tools (e.g., Google Analytics, GA4/G360, Hotjar) and performance tracking.
• Experience managing external agencies and vendors.
• Working knowledge of HTML/CSS and ability to communicate effectively with developers.
• Understanding of AI-powered web tools and personalization technologies, with the ability to evaluate and integrate emerging solutions.
• Experience with AI-driven SEO platforms and techniques, including predictive keyword analysis, content optimization, and automated performance insights.
• Excellent communication and project management skills.
• Minimum of High School Diploma, GED or equivalent required for all roles at Scout Motors, Inc.

Responsibilities

• Partner with internal teams and external agencies to update, revise, and enhance the Scout Motors website, ensuring alignment with brand strategy and campaign goals.
• Lead the execution of website content updates, UX improvements, and technical enhancements to support product launches, campaigns, and brand storytelling.
• Collaborate with SEO agency partners to implement best practices, monitor performance, and drive organic traffic growth.
• Work with Analytics and IT teams to monitor site performance, troubleshoot issues, and recommend improvements.
• Support A/B testing, personalization strategies, and conversion rate optimization efforts.
• Ensure website content is optimized for accessibility, mobile responsiveness, and search engine visibility.
• Contribute to the development of dashboards and reporting tools to track website KPIs and share insights with stakeholders.
• Stay current on digital trends, CMS capabilities, and emerging technologies to inform future enhancements.
• Evaluate and integrate AI-powered web tools and personalization engines to improve user experience and site performance.

Benefits

• The benefits of joining Scout include the chance to build products and a company from the ground up . This is a chance to create something new and lasting – with an iconic brand at its foundation . In addition, Scout provides competitive compensation and benefits to support your physical, mental, and financial wellbeing. Program specifics are detailed in company policies and employee benefit guides, select highlights: Competitive insurance including: Medical, dental, vision and income protection plans 401(k) program with: An employer match and immediate vesting Generous Paid Time Off including: 20 days planned PTO, as accrued 40 hours of unplanned PTO and 14 company or floating holidays, annually Up to 16 weeks of paid parental leave for biological and adoptive parents of all genders Paid leave for circumstances related to bereavement, jury duty, voting time, or military leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level