Senior Specialist, Social Media

AMN Healthcare • Dallas, TX

9d • Hybrid

About The Position

The Senior Specialist, Social Media is responsible for developing, executing, and optimizing a multi‑channel social media strategy that strengthens brand awareness, drives engagement, and supports organizational goals. This role manages day‑to-day content creation, scheduling, analytics, and community engagement across TikTok, LinkedIn, Instagram, and other emerging platforms. A strong understanding of digital trends, short-form video, reputation management, and brand storytelling is essential.

Requirements

• Bachelor's Degree plus 2-5 years of work experience OR High School Diploma/GED plus 6-9 years of work experience
• Marketing experience, preferably with experience developing and implementing multi-channel digital marketing campaigns
• Proficiency with Sprout Social, Hootsuite, Later, or similar scheduling/analytics tools.
• Hands-on experience with TikTok, Instagram Reels, and LinkedIn content creation.

Nice To Haves

• Experience in reputation or community management preferred.
• Strong design skills using Canva; Adobe Creative Suite is a plus.

Responsibilities

• Consistently implements and demonstrates strategic expertise across these areas: Web site project management, display advertising, job board management, email marketing, search engine optimization, search engine marketing and social media.
• Maintains expertise in content, usability, architecture, development and design for all types of digital projects and mobile sites/apps.
• Assists in guiding agencies in the development and evaluation of media recommendations.
• Assesses market research, category, trend and driven analyses to identify consumer needs and insights that pinpoint compelling new opportunities.
• Guides the development of marketing research and analytic plans to identify and employ metrics that resolve the efficiency of digital campaigns.
• Establishes and maintains a positive relationship with business owners to define, measure and optimize digital performance against objectives.
• Optimally presents, partners and collaborates with management, executives, other departments, vendors and outside contacts as an inspirational guide for digital.
• Researches new potential job board partners and arranges test trials.
• Troubleshoots any issues that arise with sources of data, job posting platform or job board sites.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees