Senior Specialist, Product and Client Marketing

BNY Mellon • New York, NY

2d

About The Position

At BNY, our culture empowers you to grow and succeed. As a leading global
financial services company at the center of the world’s financial system we
touch nearly 20% of the world’s investible assets. Every day around the globe,
our 50,000+ employees bring the power of their perspective to the table to
create solutions with our clients that benefit businesses, communities and
people everywhere.

We continue to be a leader in the industry, awarded as a top home for innovators
and for creating an inclusive workplace. Through our unique ideas and talents,
together we help make money work for the world. This is what #LifeAtBNY is all
about.

We’re seeking a future team member for the role of Sr Specialist, Markets to
join our Execution Services Platform Marketing team. This role is located in NY.

The Sr Specialist will play a key role in supporting marketing programs targeted
at our Execution Services customers. This position focuses on program
coordination, performance tracking, and data analysis to ensure campaigns
achieve desired outcomes. The ideal candidate is detail-oriented, data-driven,
and eager to learn the ins and outs of client marketing in B2B financial
services.

Requirements

• 2-4 years of relevant experience in marketing and program management, ideally within a B2B, financial services or agency context.
• Excellent organizational and project management skills with attention to detail.
• Ability to communicate effectively and work collaboratively with cross-functional teams in a fast-paced environment.
• A proactive, problem-solving mindset, with a willingness to learn and adapt to new tools and processes.

Responsibilities

• Assist in planning, coordinating, and executing marketing programs targeted at specific client segments
• Collaborate with cross-functional teams, including content, digital, product, and commercial teams to ensure timely and effective program execution.
• Support the creation of marketing assets such as email templates, landing pages, and digital ads, ensuring they align with program objectives and segment needs.
• Partner with Market Research & Analytics team to prepare and present weekly, monthly, and ad hoc performance reports, summarizing insights and identifying trends to share with stakeholders.
• Ensure data integrity and accuracy in all reporting efforts, maintaining organized documentation for reference.
• Conduct research on customer segments, industry trends, and competitor activities to support marketing strategy development.
• Assist in updating customer personas and segment profiles based on data analysis and industry research.
• Gather feedback from the sales team on program performance and insights from customer interactions to inform future initiatives.
• Act as a liaison between the Markets Marketing team and other departments, ensuring smooth collaboration and information sharing.
• Coordinate with external vendors and agencies as needed to support program initiatives.
• Maintain clear and consistent communication with team members, sharing updates on program progress and performance.

Benefits

• BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy.
• We provide access to flexible global resources and tools for your life’s journey.
• Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 1-10 employees