Senior Specialist Marketing Operations and Digital Asset Management

The Cooper Companies•Trumbull, CT

64d

About The Position

CooperSurgical is a leading fertility and women's healthcare company dedicated to putting time on the side of women, babies, and families at the healthcare moments that matter most in life. As a division of CooperCompanies, we're driven by a unified purpose to enable patients to experience life's beautiful moments. Guided by our shared values - dedicated, innovative, friendly, partners, and do the right thing - our offerings support patients throughout their lifetimes, from contraception to fertility and birth solutions, to women's and family care, and beyond. We currently offer over 600 clinically relevant medical devices to healthcare providers, including testing and treatment options, as well as an innovative suite of assisted reproductive technology and genomic testing solutions. Learn more at www.coopersurgical.com. Job Summary: This role sits at the intersection of project workflow, digital infrastructure, and content governance, ensuring that assets are easily accessible, brand-consistent, and effectively utilized across channels - including oversight of corporate social media platforms. The ideal candidate brings a balance of operational rigor, creative sensibility, and technical acumen to manage cross-functional collaboration, streamline processes, and elevate our marketing execution. The ideal candidate thrives in a very fast-paced environment and brings structure to creativity.

Requirements

Bachelor's degree in Business, Marketing, Communications, Information Technology, or relevant working experience
5+ years of experience in operations, marketing project management, or digital asset management - ideally within a regulated or global environment (healthcare, pharma, medical device, etc.).
Understanding of the creative development lifecycle (design, video, content, and digital).
Proven ability to manage multiple priorities, timelines, and stakeholder expectations in a fast-paced, cross-functional environment.
Excellent communication, organization, and problem-solving skills.

Nice To Haves

Hands-on experience managing DAM platforms a plus
Experience managing or coordinating social media channels for a corporate brand a plus.

Responsibilities

Digital Asset Management (The Hub)
Serve as the dedicated Product Owner for CooperSurgical's DAM system.
Define and communicate the product vision and roadmap to support business and brand needs.
Lead system development, implementation, governance, and optimization to enhance efficiency and adoption.
Collaborate with cross-functional teams to ensure assets are accurate, current, and compliant.
Develop and maintain metadata structures, taxonomy, and tagging for streamlined asset retrieval.
Partner with stakeholders to continuously improve user experience and functionality of the DAM.
Corporate social media oversight
Manage corporate social media channels, ensuring consistent brand voice, quality content, and alignment with overall marketing strategy.
Partner with internal stakeholders to plan and schedule content calendars.
Monitor performance metrics and drive optimizations in partnership with the digital growth and creative teams.
Ensure social content is brand-approved, regulatory-compliant, and reflective of CooperSurgical's mission and values.
Creative and marketing operations
Support project intake, scoping, and allocation across the Integrated Marketing Services (IMS) portfolio.
Help ensure all creative requests are well-defined, prioritized, and aligned with business goals.
Support the creative job board and backlog, facilitating sprint planning and agile workflows.
Balance workloads across internal teams and agency partners based on skillset, availability, and deadlines.
Partner with growth marketing team, designers, and digital and events leads to maintain alignment between campaign calendars, creative priorities, and delivery timelines.
Track progress, identify bottlenecks, and drive proactive solutions to keep work moving efficiently.
Continuously identify gaps and recommend workflow enhancements to improve productivity and collaboration.
Help keep track of freelance budgets