Senior Specialist, Influencer & Social Media

Sony•New York, NY

8d•$95,000 - $110,000

About The Position

Sony Corporation of America (SCA) is seeking a Senior Specialist, Influencer & Social Media to support the planning, execution, and optimization of social and influencer programs for the @Sony brand channels. This role will help program and create social-first content, support influencer activations from briefing through launch, and implement testing scenarios while collecting and analyzing performance data. The Senior Specialist will collaborate closely with the SCA Brand Development team and cross-functional partners across a wide range of social and influencer initiatives. This is a unique opportunity for a role that oversees multiple parts of the influencer and social landscape, including end-to-end influencer activations, hands-on management of social channels, and the creation of original, platform-native content. The ideal candidate is passionate about influencer marketing and social media, thrives in a collaborative environment, and is comfortable proactively pitching new ideas, conducting influencer outreach, and identifying new opportunities to drive innovative, results-focused growth across channels.

Requirements

Minimum 4+ years of digital marketing, social media, and Influencer marketing experience at a creative agency or in-house brand.
Bachelor’s degree is required.
Experience leading influencer outreach and pitching creative concepts while serving as a key point of communication with internal stakeholders, influencer teams, and external partners across various levels of the organization.
Working knowledge of social network tools, such as Sprout, Monday.com, Captiv8, etc.
Working knowledge of Adobe Photoshop and Adobe Premiere.
Demonstrated ability to independently manage projects from brief to execution with minimal oversight.
Strong attention to detail, particularly when finding & reviewing influencer content for brand alignment, accuracy, and approvals.
Comfortable working in fast-paced, real-time environments and adapting quickly to changing priorities.
Deep understanding of internet culture, trends, and platform-specific behaviors across TikTok, Instagram, X, YouTube Shorts, and emerging platforms.
Ability to think creatively while also executing against clear goals, timelines, and deliverables.
Experience working with multiple stakeholders and balancing feedback while keeping projects moving forward.
Strong experience in editorial writing.
Competent in understanding social media platforms, understanding analytics, and applying learnings.
Direct experience and understanding of the landscape of social media platforms and their respective communities.
Project management, time management, and organizational skills.
Expertise in Microsoft Office Products, including Word, Excel and PowerPoint.
Must excel at working in a collaborative environment across multiple teams including Digital, Content, Strategy, Operations, and CRM.
Knowledgeable of, or curious to learn about, the Sony brand and its group companies, including PlayStation, Sony Pictures, Sony Music, Sony Pictures TV, Crunchyroll and Sony Electronics.

Responsibilities

Proactively identify and source new influencer talent that aligns with Sony’s brand pillars, including film, television, music, anime, gaming, and technology.
Build and manage relationships with Influencers and their representatives, serving as a day-to-day point of contact throughout each activation.
Develop clear and compelling creative briefs for influencers, outlining concepts, deliverables, timelines, and platform requirements.
Act as a lead for day-to-day management of designated sub social channels on Instagram, TikTok, and YouTube, including content planning, publishing, and performance optimization.
Partner closely with Legal, Brand, and internal stakeholders to route influencer concepts, contracts, and content through approval workflows.
Coordinate with Sony operating companies to align on cross-brand opportunities and ensure influencer activations support broader business and IP priorities.
Track influencer deliverables, timelines, and performance to ensure campaigns launch on time and meet objectives.
Report on influencer and social content performance to help inform future strategy and creative decisions.
Brainstorm, concept, and create social-first content from start to finish, including ideation, execution, and post-launch optimization.
Collaborate with the content team to support programming calendars and ensure content aligns with channel strategy and posting cadence.
Assist in developing platform-specific content ideas that reflect current trends while staying true to Sony’s brand voice.
Support day-to-day content execution across Sony’s social channels, including short-form video, static posts, and reactive content.
Be on the pulse of social conversation & find opportunities to make social media channels stand out.
Honesty, trustworthiness and ethical conduct are material requirements for the responsibilities outlined above

Benefits

SCA offers benefits-eligible employees (generally regular employees scheduled to work 20 or more hours a week) a comprehensive benefits program that offers coverage and support for employees and their family’s physical, emotional, and financial well-being.
Comprehensive medical, prescription drug, dental, and vision coverage with coverage for spouses/domestic partners and child dependents, including access to a Health Savings Account (HSA) and Flexible Spending Account (FSA)
Employee assistance plan and comprehensive behavioral health benefits
Fertility benefits, including surrogacy, and adoption assistance programs
Basic and supplemental life insurance for employees as well as supplemental life insurance coverage for their spouses/domestic partners and children
Voluntary benefits such as group legal, identity theft protection, accident, and hospital indemnity insurance
Short-term & long-term disability plans
Paid parental and caregiver leave
401(k) Plan with pre-tax, Roth, and after-tax options and company match with immediate vesting
Education assistance and student loan programs
Flexible Work Arrangements, including remote and hybrid work schedules
Time off to include vacation, paid holidays, sick leave, Summer Fridays (early release), and a winter break between Christmas and New Year’s Day (based on business needs)
Referral bonuses (subject to eligibility)
Matching gift program
A wide variety of employee business resource groups (EBRGs)
Special discounts on Sony products, offered exclusively to Sony employees
Employee stock purchase plan (Sony covers commissions and fees for your Sony stock purchases made through after-tax payroll deductions)
Annual incentive bonus