Senior Specialist - Event Marketing

On • Portland, OR

22d

About The Position

Our mission at On is to ignite the human spirit through movement — and our Events team plays a critical role in bringing this to life. We’re looking for a Sr. Specialist, Event Marketing to build and lead a portfolio of new store opening activations, campaign activations, tradeshows and events with wholesale partners. From strategic planning to hands-on execution — or as we like to say, from strategy to duct tape — you’ll create dynamic and engaging activations that build brand affinity, foster connection, and inspire movement in our core communities. To excel in this role, you can lead the integrated work and organizational detail of events, while bringing endless creativity, a thirst for experimentation, and consumer first mindset to support On’s brand growth in North America. You will be a key member of On’s North American marketing team in Portland, OR, and a close partner to our Global Events Team in Zurich.

Requirements

• 3-5 years of event marketing, retail, and partner marketing experience, from concept to execution, ideally within premium retail or sportswear.
• Expert in independently leading work through an integrated marketing lens, ensuring an omnichannel approach to all projects.
• Strong budget management skills (forecasting, budget tracking, negotiating, and reporting) for projects up to $400k USD.
• Experience navigating agency outsourcing — including RFPs, SOW creation, and managing agencies, contractors and freelancers.
• Proven track record of building scalable, consistent, and premium event concepts that adapt across markets and store locations.
• Comfortable managing complexity and competing priorities; a decisive problem solver and an influential communicator.
• Experience planning and evaluating a network of tradeshows across North America.
• Deep understanding of DTC retail, run specialty and the run landscape in North America
• Skilled in project management tools (Asana etc.) and experience setting and adhering to project timelines. Not afraid to think outside the box to refine process and strategy.

Responsibilities

• Lead integrated portfolio of DTC retail events, trade events, and/or B2B events from concept to execution.
• Align across marketing channels, retail ops, and global retail planning, and B2B marketing teams to develop a scalable annual activation plan that supports commercial priorities.
• Innovate how we show up — applying critical thinking and creativity to evolve the run activation landscape.
• Become a trusted process expert, navigating multiple projects in various stages, with a passion for optimizing and building work processes.
• Concept, build, and rollout effective activation toolkits to DTC retail locations and B2B partners.
• Balance continually evolving needs of key stakeholders on the brand experience, retail, and campaigns teams.
• Measure impact of each activation against brand and commercial goals, using data and insights to inform future strategy.
• Build and lead a trusted bench of agency, contractor, and production partners to deliver best-in-class event experiences.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed