Senior Marketing Specialist and Event Coordinator

Abbott • Lake Forest, CA

35d • $78,000 - $156,000

About The Position

About Abbott
Abbott Rapid Diagnostics is part of Abbott’s Diagnostics family of businesses, bringing together exceptional teams of experts and industry-leading technologies to support diagnostic testing, which provides essential information for the treatment and management of diseases and other conditions. The Opportunity As the Sr Marketing Specialist and Event Coordinator in our Lake Forest, IL or Kansas City, MO location, this role leads the end-to-end planning, coordination, and execution of trade shows and industry events, including cross functional alignment, goal setting, vendor negotiation, logistics management, and on site execution. It oversees comprehensive marketing performance analytics , covering ROI calculations, email campaigns, webinars, website activity, S alesforce lead and opportunity tracking, and event performance reporting to drive data informed decision making . The position also supports B2B communications efforts and partners closely with Commercial Excellence, Marketing, and Sales teams to ensure seamless lead management and pipeline visibility. Additional responsibilities include managing contracts, sponsorships, subscriptions, associations, and coordinating with procurement and finance to support broader marketing operations and relationship management.

Requirements

• Bachelor ’ s degree in marketing , Business, Communications, or related field
• 3 + years of experience in marketing, event coordination, or trade show management
• Strong project management skills with experience coordinating cross functional teams
• Experience with vendor management, contract coordination, and logistics planning
• Understanding marketing metrics, ROI analysis, and performance reporting
• Experience with B2B marketing campaigns, including email, webinars, and digital channels
• Excellent communication, organization, and relationship management skills
• Ability to collaborate effectively with Marketing, Sales, Com mercial Ex cellence , Regulatory, and other internal partners
• Strong attention to detail is a must
• Excellent written and verbal communication skills, with the ability to collaborate across teams and levels
• Ability to work in multiple initiatives with short and overlapping deadlines
• Strong interpersonal skills and ability to work with a diverse team
• Self-motivated and self-starter, with initiative to deliver results

Nice To Haves

• Familiarity with Salesforce for lead tracking and opportunity management is desired but not a must
• Experience in B2B marketing
• Experience working with procurement, finance, and association or sponsorship partners

Responsibilities

• Lead end- to- end t rade show and event planning, coordination and logistics: V endor coordination, contracts, purchasing, booth planning and execution, outreach coordination
• C ross-functional communication, alignment and approvals, team assignments
• Negotiation and relationship management with vendors
• ROI calculation
• Sales l ead s processing , system uploading and assignment
• Oversight , tracking, and reporting of marketing m etric s and KPI s , including:
• Email campaigns
• Webinars
• Website
• Leads/Opportunities for tracking, dissemination and organization to sales representatives and in SalesForce.com
• Customer segmentation of lead generation
• Pre, D u ring and Post Customer e vent coordination across agenda, logistics , customer meeting schedules, event engagement, sales lead generation and return on investment measurement
• Support with B2B Comms , email campaigns and sales collateral materials
• Coordination with Com m ercial Ex, Marketing, and Sales for lead management and tracking
• Miscellaneous support with contracts, sponsorships, subscriptions, association relationship management, coordination with procurement and finance

Benefits

• Training and career development , with onboarding programs for new employees and tuition assistance.
• Financial security through competitive compensation, incentives, and retirement plans.
• Health care and well-being programs including medical, dental, vision, wellness, and occupational health programs.
• Paid time off.
• 401(k) retirement savings with a generous company match.
• The stability of a company with a record of strong financial performance and a history of being actively involved in local communities.
• An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees