Marketing Event Specialist

ICF•Newark, NJ

2d•$67,063 - $114,008•Remote

About The Position

Marketing Event Specialist Location: New Jersey (remote) Ready to make a difference? If you’re passionate about marketing and have marketing and/or advertising experience, we want you as part of our team! Our award-winning energy marketing team is growing and in search of a Marketing Specialist who is passionate about advertising and marketing and excited to learn and build a long-term career. We push the marketing and digital world forward, using technology and creativity to connect people with products and services to help better their lives and the environment. We’re looking for talented people ready to fulfill their potential. The Marketing Specialist will be part of the energy account services team and will work on planning, development, and implementation of marketing and advertising strategies and communications activities to support our energy efficiency efforts with a utility in NJ. The account services team manages all aspects of marketing to include advertising, strategic planning, research, social media, events, outreach, and partnerships. To implement marketing campaigns, the team works with a 150-person creative and paid media services group. We help our clients and communities use less energy, save money, and help the environment through the development, implementation and refinement of marketing and outreach initiatives. We are looking for someone who is as passionate about our work as we are and has the skills and attitude to be successful. The right candidate should be a marketing generalist who knows how to work with experts, including paid media and creative teams to achieve our goals. This position will be based in NJ, but will be a work-from-home position. Why you will love working here: Quality of life: Flexible workplace arrangements, work-life balance Investment of the community: Donation matching, volunteer opportunities Investment in you: Tuition reimbursement, access to professional development resources, 401k matching, Employee Stock Purchase Plan And many, many more (Ask your recruiter for more details!)

Requirements

A bachelor’s degree in Communications, Marketing, Advertising, or related majors. (applicants can substitute one year of related experience for one year of education)
2+ years of working experience in marketing, advertising, client management, or related field; experience working in consumer marketing at an advertising agency is a plus.
Must be able to pass a background check and drug screening.

Nice To Haves

Strong attention to accuracy; detail oriented.
Strong written and verbal communication skills.
Ability to effectively prioritize tasks to meet aggressive deadlines.
Strong organizational and interpersonal skills.
Strong motivation and ability to learn and understand new concepts and strategies.
Ability to work both independently and in a team-oriented collaborative environment.
Demonstrated ability to work virtually, including screen shares, video calls, and online collaboration.
Proficiency in MS Office Applications (Word, PowerPoint, Outlook, Excel, M365Copilot).
Experience working in a fast paced, deadline driven, multi-tasked environment.
Experience working with and developing Excel spreadsheets to interpret data.
Strong analytical, problem-solving, and decision-making capabilities.
Event planning experience preferred.
General knowledge of the energy industry.

Responsibilities

Lead and support the planning, development, and implementation of marketing events, sponsorships, and advertising strategies to promote energy efficiency programs.
Develop and manage a strategic marketing event calendar through client collaboration and market research.
Coordinate event logistics including staffing, subcontractor management, and use of online event management platforms.
Develop training resources and onboard event staff and brand ambassadors.
Contribute to annual marketing plans by helping define strategic priorities, target audiences, and campaign themes.
Manage creative projects including client reviews for new materials across both digital and traditional channels.
Collaborate with internal teams and external clients to ensure campaign alignment with program goals and branding standards.
Support data analysis and performance tracking for marketing strategies and develop and present reporting dashboards and overviews for event results.
Serve as a liaison between ICF and utility clients such as PSE&G, ensuring responsive communication and strategic alignment.
Participate in recurring meetings with subcontractors, partners, and clients to review progress and resolve issues.
Oversee project timelines, deliverables, and stakeholder communications to ensure successful execution.
Minimal local travel is required (less than 20%)