Senior Specialist, Digital Merchandising

Circle K•Charlotte, NC

About The Position

ESSENTIAL DUTIES: The position includes, but is not limited to, the following essential job duties, responsibilities and requirements: Content Creation and Development Support the execution of a holistic content marketing strategy aligned with business objectives. Produce a diverse range of high-quality content, including infographics, videos, and social media content. Develop and maintain integrated content and social media promotion strategies. Maintain and regularly refresh the social media asset library. Monitoring and Reporting Social Media Analytics Evaluate social media performance and pivot strategy to align with current trends. Establish social key performance indicators and performance benchmarks by platform, campaign, and content type. Create actionable insights that drive the business forward and show success in progress to key performance indicators. Standardize success metrics across Circle K’s Social Media Network (owned, talent (influencers), partners, and fans (UGC)). Communicate and present findings to key partners via both email and in person presentation. Scheduling, Coordinating, and Distributing Content Work with category campaign manager(s) to build social media calendar in accordance with business objectives and plan. Maintain a monthly social media calendar with input from internal stakeholders and external vendor partners. Work with internal creative, or agency partners as needed to brief in social media content. Use of Content Management System (Sprinklr) to schedule and distribute national content. Repurpose content from other sources for our own social media channels, understanding how to change the tone of the content for each channel (ex: UGC, EGC, influencers). Social Media Engagement Management Ensure uniform content and tone of voice within social communities. Track and increase engagement on social channels (growth, retention, interactions, conversions, etc.). Deploy social giveaways and fulfillment. Identify high performing ideas and campaigns for United States. Assist Brand Managers with localized support as needed. JOB REQUIREMENTS: Bachelor’s degree in marketing, Communications, or related field. 5 years minimum experience in social media marketing with demonstrated success. Hands on experience in content management, with excellent content creation skills. Experience and knowledge of social media advertising platforms (Meta Business Manager, IG Ads Manager, X, TikTok) etc. to track audience engagement and campaign performance. Experience working with monitoring and publishing tools (ex: Sprinklr) Outstanding ability to think creatively and identify and resolve problems. Excellent analytical, organizational, project management and time management skills Must be able to adapt to rapidly changing environment, manage multiple priorities, and meet deadlines. Expertise managing social media and content campaigns for a B2C company (or equivalent). Must be able to perform the essential duties and responsibilities as described above. Must be able to follow state, federal and company guidelines. PHYSICAL REQUIREMENTS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Complete physical activity inventory of the position includes: Sit for long periods of time. Operate computer keyboard and mouse for data entry. View computer monitor Hear and speak via telephone. Reach forward and/or overhead Occasionally lift up to 20 pounds WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Working conditions inventory of the position includes: The noise level in the work environment is usually moderate at a normal range. The lighting will include natural light from the outside as well as fluorescent lighting throughout the work areas. Work with minimum direction and periodic supervision. JOB DESCRIPTION ACKNOWLEDGMENT This Job Description indicates the general nature and level of work to be performed in this position and it is not intended to contain or be interpreted as a comprehensive inventory of all the duties, responsibilities, functions and qualifications required of the position. The incumbent may be asked to perform other duties and will be evaluated, in part, on performance of the tasks listed in this job description. As with all positions, the responsibilities and duties of this position may change. The Company reserves the right to revise this Job Description at any time with or without notice. This Job Description does not constitute a contract for employment and either the incumbent or the Company may terminate employment at any time, for any reason, with or without notice. Circle K is an Equal Opportunity Employer. The Company complies with the Americans with Disabilities Act (the ADA) and all state and local disability laws. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the ADA and certain state or local laws as long as it does not impose an undue hardship on the Company. Please inform the Company’s Human Resources Representative if you need assistance completing any forms or to otherwise participate in the application process. Circle K is an Equal Opportunity Employer. The Company complies with the Americans with Disabilities Act (the ADA) and all state and local disability laws. Applicants with disabilities may be entitled to a reasonable accommodation under the terms of the ADA and certain state or local laws as long as it does not impose an undue hardship on the Company. Please inform the Company’s Human Resources Representative if you need assistance completing any forms or to otherwise participate in the application process. Click below to review information about our company's use of the federal E-Verify program to check work eligibility: In English In Spanish Our mission at Circle K is to make people's lives a little easier every day. Our global family of 130,000 people in over 16,000 stores and 26 countries makes that possible for our millions of clients worldwide, which is why we are committed to helping them achieve their goals and grow with us. We set ourselves apart by our culture of pride: pride in our people and their development, pride in serving others, what we've built and what we are striving to achieve. No matter where you come from or where you are heading in your career, there is a place for you to grow at Circle K. When you grow, we grow - together. To return to the list of job postings, click here.

Requirements

Bachelor’s degree in marketing, Communications, or related field.
5 years minimum experience in social media marketing with demonstrated success.
Hands on experience in content management, with excellent content creation skills.
Experience and knowledge of social media advertising platforms (Meta Business Manager, IG Ads Manager, X, TikTok) etc. to track audience engagement and campaign performance.
Experience working with monitoring and publishing tools (ex: Sprinklr)
Outstanding ability to think creatively and identify and resolve problems.
Excellent analytical, organizational, project management and time management skills
Must be able to adapt to rapidly changing environment, manage multiple priorities, and meet deadlines.
Expertise managing social media and content campaigns for a B2C company (or equivalent).
Must be able to perform the essential duties and responsibilities as described above.
Must be able to follow state, federal and company guidelines.

Responsibilities

Support the execution of a holistic content marketing strategy aligned with business objectives.
Produce a diverse range of high-quality content, including infographics, videos, and social media content.
Develop and maintain integrated content and social media promotion strategies.
Maintain and regularly refresh the social media asset library.
Evaluate social media performance and pivot strategy to align with current trends.
Establish social key performance indicators and performance benchmarks by platform, campaign, and content type.
Create actionable insights that drive the business forward and show success in progress to key performance indicators.
Standardize success metrics across Circle K’s Social Media Network (owned, talent (influencers), partners, and fans (UGC)).
Communicate and present findings to key partners via both email and in person presentation.
Work with category campaign manager(s) to build social media calendar in accordance with business objectives and plan.
Maintain a monthly social media calendar with input from internal stakeholders and external vendor partners.
Work with internal creative, or agency partners as needed to brief in social media content.
Use of Content Management System (Sprinklr) to schedule and distribute national content.
Repurpose content from other sources for our own social media channels, understanding how to change the tone of the content for each channel (ex: UGC, EGC, influencers).
Ensure uniform content and tone of voice within social communities.
Track and increase engagement on social channels (growth, retention, interactions, conversions, etc.).
Deploy social giveaways and fulfillment.
Identify high performing ideas and campaigns for United States.
Assist Brand Managers with localized support as needed.