Senior Specialist, Channel Marketing, OptiFreight® Logistics

Cardinal Health

About The Position

What Product and Solutions Marketing contributes to Cardinal Health Marketing is responsible for assessing customer needs, market conditions and competition to inform business strategy. Marketing implements the strategy through developing, commercializing and monitoring the appropriate products and services. Product & Solutions Marketing is responsible for defining the product/service and market strategy and life cycle management including customer need identification, market research, product or service offering, pricing, positioning, promotion, branding and distribution to drive customer loyalty, sales growth and improved profitability. Position Summary This position will directly support the OptiFreight®Logistics Channel Marketing managers in leading tradeshow strategies, reporting and tracking MQLs, ROI and KPI’s and lead RFPs from kick off to submission. In addition, in this role the Senior Specialist will support sales enablement resource development for all channels.

Requirements

2-4 years’ experience in related field
Bachelor's degree in related field, or equivalent work experience, preferred
Exceptional oral and written communication skills
Knowledge of effective communication strategies
Experience leading or contributing to product marketing strategy
Applies working knowledge in the application of concepts, principles and technical capabilities to perform varied tasks
Works on projects of moderate scope and complexity
Identified possible solutions to a variety technical problems and takes action to resolve
Applies judgment within defined parameters
Receives general guidance and may receive more detailed instruction on new projects
Work reviewed for sound reasoning and accuracy

Responsibilities

In conjunction with the Sr. Channel Manager and Channel Marketing Managers, develop goals and key performance indicators for channel marketing campaigns and leads tracking of marketing campaigns against established goals for engagement metrics, return on investment, and other metrics.
Lead tradeshow strategy and execution for general tradeshows (non-sponsorship) and regional tradeshows. In addition, develop tradeshow calendar and messaging strategy for all tradeshows.
Lead post-tradeshow LQM process and reporting for all channels.
Monitors key performance indicators throughout and provides recommendations on adjustments to tradeshow strategy and customer targeting as necessary. Coordinates with Sr. Channel Manager and Channel Marketing Managers as necessary to make significant adjustments.
Lead RFP process (from kick off to submission).
Supports content development for marketing campaigns using content created by vendors, internally developed content, or a combination. Evaluates quality and alignment with marketing objectives, and coordinates with Legal team to ensure that all content is compliant with relevant regulations and internal policies.