Senior Social Strategist

AppleCupertino, CA
6d

About The Position

The Senior Social Strategist will shape and lead the social strategy for a new social presence, showcasing the best of Apple’s design, news, products, and impact in the world. They’ll work closely with a cross-functional editorial team to create ongoing content meant to attract and engage an audience in social.

Requirements

  • 10+ years experience in social strategy.
  • Deep understanding of social platforms, their evolving formats, and audience engagement dynamics.
  • Fluency in identifying social culture, creators, and communities for engagement.
  • Experience leading editorial-driven social strategy for always-on brand channels, defining content architecture and sustaining a distinct, consistent brand voice.
  • Creative or social agency/brand/publisher experience, evidenced by a portfolio of top-tier work.
  • Track-record of collaboration in large, cross-functional teams, particularly with creatives and producers.
  • Knowledge of social best practices, staying ahead of cultural trends and ability to analyze and drive insights to predict how the handle will and can evolve.

Nice To Haves

  • Experience in publishing, journalism, or related fields, with a strong viewpoint on visual storytelling.
  • Sharp perspective on what makes effective and culturally resonant socially-driven creative work.
  • Ability to simplify complex information.
  • Familiarity with social analytics, translating metrics into creative insights.
  • Passion for Instagram, understanding its evolving trends and community dynamics.
  • Collaborative by nature, with experience thriving in fast-paced, newsroom-style team environments.
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