Senior Social Media Strategist

J/PR•New York City, NY

17d•$52,000 - $70,000•Hybrid

About The Position

The Senior Social Media Strategist is an integral part of the social media team, taking the lead on day-to-day client communication, asking and answering quick questions over the phone and via email, and scheduling important client calls. Not only can you speak to the account strategy and answer client questions, but because you’ve operated on the paid social media side, you can also execute paid social media campaigns. On the content side, you’re excited to start bringing new, big ideas to content creation, truly pushing the envelope and bringing your creativity to the role.

Requirements

College Degree or comparable experience required
3-5 years or more experience with digital marketing and/or social media, with a minimum of 3 years of experience leading projects on social accounts
Proficient in using tools to measure social media ROI and create reporting such as Hootsuite, Sprout Social, and Google Analytics
Proficient in using content management tools such as HeyOrca, Sprout Social, etc.
Proficient in implementing paid social media campaigns on Facebook and Instagram
Proficient in editing photos (Adobe Photoshop, Lightroom, and Premiere Pro)
Proficient in Facebook Business Manager, Power Editor, Ads Manager, Microsoft Office, Outlook, Canva
Foundational understanding of Influencer engagement
Ability to travel for client needs - must have a valid passport for international travel

Nice To Haves

Agency experience preferred
Travel and/or hotel industry experience preferred

Responsibilities

Account + Client Management Provide day-to-day client communications and the delivery and execution of client campaigns, including organic and paid social strategy, content ideation, content publishing, and reporting across all channels
Participate in the measurement process to ensure that clients and agency are aligned on KPIs
Create and implement comprehensive social media plans and content calendars
Assist in the development and presentation of annual strategic plans and quarterly goals
Regularly conduct client competitor assessments
Oversee student interns and post-grads
Other duties as required
Content Calendars Maintain clients’ social brand and consistently deliver on-brand copy and content to support their aesthetic and voice
Review mockups and captions or monthly content calendars, offering insight and suggested edits
Oversee the external editing with client through the editorial calendar platform
Provide guidance to ensure content is published to Instagram and Facebook in the agreed-upon cadence
Create on-brand Instagram Stories for clients
Content Production Lead content creation (video, photography, graphics) at on-property shoots + content missions: planning, executing, editing post-production, client delivery
Review content mission shot list and itinerary
Approve models/influencers for content shoots
Help establish clients’ social brand and consistently deliver on-brand copy and content to support their aesthetic and voice
Manage copywriting of captions and campaigns
Initiate partnerships, promotions, collaborations, ambassador programs, etc, and coordinate content, deliverables, and execution
Publish content and copy that sparks engagement
Oversee post-production on all content shoots in Adobe Lightroom and Adobe Photoshop
Community Management Look for ways to grow social account followings, increase engagement on social platforms, provide insights to the team on content performance, help the creative team optimize for sharing/virality
Monitor channels, engagement, growth, and KPIs; manage channels during times of crisis
Manage and participate in influencer relations
Paid Social Create audiences relevant to client markets and goals
Participate in identifying campaign objectives based on client goals and draft campaigns with on-brand copy and visuals
Beginning to identify one-off paid opportunities for clients (e.g., Cyber Monday, link-building, etc.) and creating plans and action items for implementing a paid effort that can be distributed to team members and clients for easy implementation
Boost posts and monitor/launch paid campaigns, working with account leads by providing insight on ways to utilize appropriate budgets and meet objectives
Reporting Analyze weekly and monthly reports to determine content needs, strategy shifts, and overall channel recommendations for improving results
Team Leadership Stay curious and current with the latest cultural trends, social tactics, platform changes, and industry news, educating and informing the agency and clients
Attend conferences, workshops, and events on behalf of the agency

Benefits

Competitive base salary: $52,000 - $70,000, commensurate with experience and location
Medical, dental, vision, and pet insurance
Monthly Cell Phone Stipend
401K with matching
Commission
Year-end discretionary bonus
Accrued PTO
Birthday PTO
Flexible Release Fridays
Hotel trade with our world-class clients (complimentary stays across our entire portfolio)
Hybrid office schedule
Corporate ClassPass discounts
Milestone gifts at 1, 5, and 10 years
Annual holiday and summer parties, plus regular socials
Ongoing training and development opportunities
Applicants for employment must possess work authorization for the country in which they are applying, which does not require sponsorship by the employer for a visa.