Senior Social Media Specialist - xstocks

Kraken

1d•Remote

About The Position

We’re looking for someone to own and scale social + community for xStocks globally. This role sits somewhere between product marketing, community, and culture. You’ll work closely with PMMs, partners, and regional teams to turn a complex product into content people actually understand — and want to engage with. This is primarily a B2C role, but you’ll need to stay aware of ecosystem and partner context. If you’re someone who understands crypto culture, has good market instincts, and knows how to turn that into content and growth – this is probably for you. xStocks is building the ecosystem for tokenized equities: bringing global markets onchain and expanding access to financial assets. For us, social and community aren’t support functions, they’re core to how we grow. Social is how we build awareness, shape narrative, and stay relevant. Community is how we drive engagement, participation, and retention.

Requirements

5–8+ years in social/content roles (crypto, fintech, or consumer tech helps)
Strong understanding of how content actually performs on X, TikTok, IG. Not just how it looks but what audience likes to see and engage with
Good grasp of crypto + financial markets, and the ability to simplify them
Experience building and managing communities (bonus if you’ve worked with gamified systems like points/rewards)
Strong storytelling instincts. You know how to make things click
Able to create content end-to-end (writing + scrappy visuals when needed)
Comfortable working cross-functionally and moving fast
Data-aware. You track what works and adjust quickly
Uses AI tools to move faster (not as a crutch, but as leverage)
Self-directed, responsive, and comfortable in a high-velocity environment
Actually plugged into crypto Twitter / market conversations

Nice To Haves

Experience with localisation across markets is a plus

Responsibilities

Own xStocks social channels end-to-end, with a focus on growing a global audience (crypto-native + mainstream)
Lead community management and growth. Not just responding, but creating participation loops and campaigns
Turn complex topics (tokenized equities, markets, infra) into clear, engaging content
Run social for launches and announcements, making sure things land and get understood
Work closely with product marketing, partnerships, and regional teams to stay aligned and amplify key moments
Drive both always-on content and reactive content (markets, trends, cultural moments)
Coordinate localisation with regional teams (incl. CN/APAC)
Support partner amplification where needed (co-marketing, reposts, etc.)
Build and manage a high-signal community: balancing education, participation, and entertainment
Create content yourself when needed (copy + simple visuals). We move FAST
Experiment across formats: threads, short-form, explainers, commentary, community-driven content
Use social + community feedback to inform content and overall strategy
Own performance: reach, engagement, growth, retention, and keep improving it