Senior Social Media Specialist - Merrell

Wolverine Worldwide•Rockford, MI

13d•Hybrid

About The Position

Are you someone who is passionate about identifying and strengthening a brand’s intersection with culture-- music, fashion, art, etc.? Do you have experience driving break through social campaigns that gain attention and drive measurable impact? This role owns and drives audience growth for our brand social media accounts, including @merrell and @merrellrunning, across platforms such as Instagram, TikTok, Facebook, and YouTube. It serves as the day-to-day lead on social media strategy, driving the development and execution of social programs that support growth and revenue goals for the global Merrell brand, while ensuring coordination and consistency with regional teams (EMEA, APAC, LATAM & Canada). The ideal candidate will have experience working on high energy, culturally relevant brands and/or projects and having a strong passion for social media marketing. Wolverine Worldwide is a Great Place To Work® Certified™ company, underscoring its commitment to prioritizing employee experience and cultivating an amazing company culture across its U.S. operations. The Great Place To Work Certification distinguishes employers that prioritize employee experience, based on employees’ survey feedback on trust, camaraderie, and appreciation in the workplace

Requirements

Bachelor’s degree or equivalent experience required.
2+ years of footwear and/or digital marketing experience - social media savvy, including experience writing and creating original digital content.
Experience with social media analytics tools (preferred: Dash Hudson) and strong ability to turn data into actionable insights.
Passionate about culture and the brand’s connection to it.
Ability to listen, engage and respond to our consumer in a continuous way (always on) to ensure we are delivering loyalty and advocacy.
Strong appreciation for consumer insights.
Ability to build strong cross-functional relationships to develop impactful sales and brand equity driving programs.
MS Outlook, Excel, Windows, and PowerPoint proficiency.
Must be able to work autonomously as well as part of a team.
Strong written communication skills.
Strong project management, time management, and attention to detail while simultaneously managing multiple projects.

Nice To Haves

Preferred (but not required) experience with Figma and Adobe Creative Suite.

Responsibilities

Works closely with marketing leadership to ensure digital content and social media strategies are global in scope, fully integrated across channels, and measurable in market.
Executes the brand digital content and social media strategies.
Proactively builds and publishes always-on social calendar and executes community management for social channels.
Manages social reporting for always-on social strategy, product launches, brand campaigns, and collaborative initiatives, leading measurement and optimization efforts.
Develops the brand’s social media analytics tool strategy and ensures proficiency with key industry tools.
Engages relevant partners (internal and external creative agencies) to produce appropriate digital assets to execute campaigns.
Implements programs to grow followers and further engage with the Merrell community, aligned with strategic calendar and goals.
Sources and develops engaging content for owned digital channels, including social and web.
Monitors innovative new social media platforms and trends to consider enhancements.
Ensures enhancements are in-line with brand assets & messaging.
Executes digital campaign launches, shares plans and assets with global partners.
Partners with the Influencer Manager and PR team to integrate influencer content, UGC, and PR-driven assets into the owned social media program.
Performs duties consistent with the Company’s AAP/EEO goals and policies.
Performs other duties as required/assigned by manager.