Senior Social Media Specialist
About The Position
We are looking for a Senior Social Media Strategist to lead the research, development, implementation, and reporting across our owned channels as well as our influencer strategy. You will be responsible for increasing brand awareness, engagement, and growth across all Sprouts’ social media platforms. Additionally, you’ll develop a robust influencer program that aligns with our core audience segments and demographics. All of this will be accomplished through collaboration with internal teams and external agencies. You should have a strong grasp of the marketing tools necessary to reach our goals, provide ongoing performance measurement and optimizations opportunities, and pilot innovative approaches to our social and influencer strategies. We’re looking for someone who has a passion for social media, understands its business impact and will be obsessed with delivering results.
Requirements
- 5+ years of experience and demonstrated success developing and implementing social media/influencer strategies
- Comfort and proficiency building out media and campaign measurement plans
- Extensive experience with social media management tools/customer experience platforms (e.g. Dash Hudson)
- Comfort with media analytics
- Ability to influence key stakeholders to test and/or adopt new channels and content
- Exceptional critical thinking, creative thinking, and problem-solving skills
- Ability to pivot quickly in a dynamic work environment
- Bias for action and performance
- Excellent communication skills, both oral and written
- Resourceful and self-motivated approach to work, with a keen interest in continual learning
- Collaborative, team-player with strong organizational skills and attention to detail
- Understanding of SEO metrics
Responsibilities
- Develop, implement and manage organic social media strategy
- Develop, implement, and manage influencer strategies
- Grow our social media following and customer engagement on core channels (Facebook, Instagram, TikTok) with the ability to develop a presence on emerging social channels for Sprouts (Pinterest and You Tube Shorts)
- Stay up-to-date with social technologies and best practices to actively communicate areas of opportunity
- Management of social listening and trend analysis to inform future content needs
- Liaise with brand team to ensure content is in line with the channel best practices
- Brief external agencies on Go To Market strategies to help develop content that drives the business forward
- Shoot and edit impactful, social-first content for all social platforms
- Brainstorm and pitch creative ideas for social media campaigns and activations
- Train internal teams to integrate and maintain a cohesive social media strategy
- Define Key Performance Indicators (KPIs)
- Develop insights to analize and improve channel health
- Author POV’s for leadership using analytics and insights
- Development and execution of presentations for marketing leadership
Benefits
- Competitive pay
- Sick time plan that you can use to support you or your immediate families health
- Vacation accrual plan
- Opportunities for career growth
- 15% discount for you and one other family member in your household on all purchases made at Sprouts
- Flexible schedules
- Employee Assistance Program (EAP)
- 401(K) Retirement savings plan with a generous company match
- Company paid life insurance
- Contests and appreciation events throughout the year full of prizes, food and fun!
- Bonus based on company and/or individual performance
- Affordable benefit coverage, including medical, dental and vision
- Health Savings Account with company match
- Pre-tax Flexible Spending Accounts for healthcare and dependent care
- Company paid short-term disability coverage
- Paid parental leave for both mothers and fathers
- Paid holidays
- Get Paid Every Day!
- Sprouts Farmers Market offers DailyPay - if you’re hired as an eligible employee, you’ll be able to transfer the money you’ve already earned at no extra cost, and get it the next business day, for free. We offer DailyPay so you don’t have to wait for payday to access the money you’ve already worked for. With DailyPay, you can see how much you’ve made every day and you can transfer your money any time before payday.
- You can learn more by visiting https://www.dailypay.com/partners/sprouts-farmers-market/.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
