Senior Social Media Marketing Specialist

Expedia Group • West Hollywood, CA

1d • $82,500 - $115,500

About The Position

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success. Why Join Us? To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win. We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us. Senior Social Media Specialist If your algorithm regularly serves you travel hacks, viral vacation rental tours, or memes about finding the perfect home-away-from-home, chances are you already know Vrbo doesn't just help people book vacation rentals—we help them find the right place to belong. From partnering with creators who turn destination guides into aspirational content to showing up in culture through bold, thumb-stopping campaigns, Vrbo is redefining what travel and togetherness look like online. This role is for the strategic, culturally-fluent social media leader who understands that today's travelers aren't just looking for square footage. They're looking for connection, community, and content that makes them dream. If you've ever looked at a TikTok about "the coziest Airbnbs in Big Sur" and thought, I know how to position Vrbo better in this conversation, we want you on our team. As part of the marketing org, you'll lead platform-first campaigns that bring the Vrbo voice to life across TikTok, Instagram, Pinterest, and emerging channels. You'll be the connective tissue between our social strategy, creative vision, and content ecosystem—helping travelers discover their next whole-home stay while building emotional equity and cultural relevance along the way.

Requirements

• A creative and strategic leader with 4–6 years of experience managing social media for a brand, agency, or consumer-facing platform (travel, hospitality, or lifestyle experience strongly preferred)
• Platform-fluent across Instagram, TikTok, Facebook, X, Pinterest, and Threads, with a nuanced understanding of how audiences behave, what content performs, and why
• A compelling storyteller and writer who can shape and protect brand voice across channels—bonus if you've developed or evolved a brand's social tone of voice
• Experienced with social management platforms like Sprinklr, Dash Hudson, or similar tools to manage publishing, listening, analytics, and workflows
• Collaborative and strategic, able to lead cross-functional projects, manage agency relationships, and influence stakeholders while keeping multiple initiatives moving forward
• Deeply curious about travel culture, the creator economy, and how the internet shapes where we go, how we stay, and who we travel with
• Comfortable rolling up your sleeves to concept, shoot, and edit social content—scrappy, resourceful, and excited to bring ideas to life with whatever tools are available

Nice To Haves

• Proven experience managing creator or influencer programs, including contract negotiation, content rights, and relationship management
• Multimedia content creation skills—video editing (Premiere, CapCut), graphic design (Canva, Figma), or even basic motion graphics
• Paid social or earned media campaign experience, with an understanding of how organic and paid work together
• A vacation rental recommendation we've never heard of—and a great story about why it mattered

Responsibilities

• Leading organic social strategy across TikTok, Instagram, Facebook, X, Threads, and Pinterest, owning the content calendar, editorial direction, and platform-specific tactics that build engagement, brand love, and cultural relevance
• Driving social-first global brand campaigns from brief to post-mortem in close collaboration with brand, creative, influencer, and PR teams—translating business objectives into culturally resonant creative that performs and connects across channels
• Managing agency partners and creative collaborators, providing sharp feedback rooted in brand tone, platform best practices, and content performance
• Identifying and activating cultural moments, monitoring online conversations, and leading proactive social listening to keep Vrbo plugged into culture and emerging consumer behavior
• Analyzing performance and delivering strategic insights, building reporting frameworks that go beyond vanity metrics to uncover what's working, why, and what we should do next
• Managing influencer and creator partnerships end-to-end, developing briefs, negotiating deliverables, and co-creating authentic, share-worthy content

Benefits

• full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources
• medical/dental/vision
• paid time off
• Employee Assistance Program
• wellness & travel reimbursement
• travel discounts
• International Airlines Travel Agent (IATAN) membership

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees