Senior Social Media Marketer, INBOUND

HubSpot•Boston, MA

About The Position

As the Senior Content Marketer, Social and Creative, you will be the strategic architect and hands-on executor of INBOUND's social media presence and creative content ecosystem. This role combines strategic thinking with tactical execution, requiring you to drive brand awareness, community engagement, and event promotion across multiple platforms while managing complex creator partnerships and vendor relationships. What Makes You Successful You're a creative rock star who thrives on the intersection of artistry and analytics. You live and breathe social media trends - you're the person who spots the next big thing before it goes viral and knows exactly how to adapt it for our brand. You're equally energized by brainstorming breakthrough creative concepts and diving deep into performance data to understand what drives engagement. You bring exceptional organizational skills to creative chaos, turning ambitious campaign visions into flawlessly executed realities. You think like an event marketer (bonus points if you've worked in event marketing before!) - understanding that every piece of content and campaign plays a role in the larger goal of achieving the Global Events Marketing team's ambitious event attendance and revenue targets for the business. You're obsessed with both the creative process and the metrics that prove success, seamlessly moving from crafting compelling content strategies to analyzing conversion funnels and engagement patterns. You thrive in a fast-paced environment where strategic thinking meets hands-on execution. You're equally comfortable presenting to executives as you are with diving into Canva to create assets. You see opportunity in every platform update, algorithm change, and emerging creator, and you have the project management skills to turn creative vision into measurable results. This role offers significant growth potential as INBOUND and our event portfolio continue to expand. We're seeking a dynamic, proactive marketing professional who's excited to scale with our team and shape the future of our global events marketing strategy.

Requirements

Content & Social Media Expertise Ideally possesses 5+ years of experience in social media marketing, along with exposure to influencer marketing and community engagement
Proven experience developing and executing creative social media campaigns that resonate with diverse audience segments
Strong proficiency in using analytics and KPIs to drive content strategy optimization
Demonstrated ability to write compelling copy for varied audiences with excellent written and verbal communication skills
Project Management & Collaboration Experience in effectively managing and collaborating with external agencies, freelancers, and vendor partners
Strong stakeholder management skills with the ability to align projects with company objectives under tight deadlines
Experience collaborating across multiple departments and managing complex, multi-faceted projects
Technical & Analytical Skills High adaptability to new technologies and platforms with demonstrated willingness to continuously learn and grow
Experience with social media management platforms, analytics tools, and content creation software (Sprout Social, Canva, Descript, Frame.io, Adobe Creative Suite)
Knowledgeable with AI tools for content creation, personalization, optimization, and production efficiency
Deep knowledge and passion for current social media trends, platform algorithm changes, and emerging content formats
Strategic Thinking & Innovation Bold, creative, and innovative approach to marketing with willingness to test new strategies while maintaining proven tactics
Strong critical and strategic thinking skills with decision-making based on potential business impact
Proactive trend identification and rapid implementation of emerging social media features and formats
Particular expertise in short-form video content and trending social media formats

Nice To Haves

You think like an event marketer (bonus points if you've worked in event marketing before!)

Responsibilities

Social Media Strategy & Content Management Develop and execute a comprehensive organic social media strategy across LinkedIn, Instagram, TikTok, Facebook, and Twitter/X
Own the complete INBOUND social media content calendar from planning through publishing
Create compelling copy for all organic social posts, managing the approval process from draft to publication
Coordinate visual asset production with creative agencies, providing strategic briefs and managing feedback cycles
Maintain organized creative asset libraries and content storage systems
Drive community engagement through proactive response management and conversation cultivation
Monitor and analyze performance metrics, delivering weekly and monthly reporting insights
Campaign & Cross-Functional Collaboration Partner with content, email, and paid media teams to ensure cohesive messaging and coordinated campaign timelines
Prepare and present comprehensive campaign performance reports covering both organic and paid social initiatives
Lead regular strategy sessions with external agencies to optimize content performance and share insights
Support major launch coordination efforts, including speaker announcements, agenda reveals, and stage presentations
Oversee virtual event production, including webinars, workshops, and online experiences from concept development through post-event analysis
Creator & Influencer Partnership Management Lead strategic initiatives for user-generated content, external creator partnerships, and onsite collaborations
Source, contract, and manage creators across all partnership tiers and engagement levels
Write detailed creative briefs that align creator content with brand objectives and campaign goals
Coordinate creator enablement, logistics, content approvals, and performance tracking
Work closely with team members to ensure seamless creator campaign execution
Content Production Strategy & Event Execution Develop comprehensive event and post-event content production strategies aligned with brand and campaign objectives
Lead comprehensive onsite social media execution during INBOUND and related events
Partner with video and photo production agencies on creative deliverables development
Build shot lists for talent, sponsor, and creator content capture
Coordinate with production teams for real-time photo and video content capture during events
Collaborate with external vendors and internal teams on sizzle reels, content cutdowns, and onsite video production
Provide strategic feedback on creative drafts using industry-standard review platforms
Manage post-event content cutdown processes for creator and sponsor campaigns
Package and organize final assets for internal use and post-event campaign deployment
Develop and implement content reuse strategies for maximum asset value across channels
Support content delivery for follow-up campaigns and community engagement
Community & Cross-Collaboration Program Leadership Own end-to-end strategy and execution for community programs and cross-collaborative initiatives
Source, contract, and manage talent, partners, and key stakeholders
Develop program briefs, promotional content, and comprehensive marketing toolkits
Oversee budget management and cross-functional collaboration on program logistics
Analytics & Strategic Reporting Own social performance dashboard management and analysis
Identify trends, recommend strategic optimizations, and provide leadership-level insights
Create comprehensive wrap reports and executive post-event recaps
Track campaign performance against established KPIs and benchmark metrics