Senior Social Media Manager

USP • Rockville, MD

14d • Hybrid

About The Position

The Senior Social Media Manager will lead the strategic development and execution of USP’s social media presence to enhance brand visibility, audience engagement, and thought leadership. This role is responsible for managing USP’s social media channels, defining governance frameworks, establishing performance metrics, and developing content strategies that align with organizational priorities. The Senior Social Media Manager will ensure USP’s digital storytelling reflects its mission, values, and impact across global health, science, and public policy. This position requires a deep understanding of social media platforms, audience behavior, and emerging digital trends—including the influence of AI and generative technologies on content discovery and engagement. The manager will lead editorial planning, content creation, publishing, moderation, and performance reporting. They will collaborate closely with communications, marketing, external affairs, and creative teams to deliver campaigns and content that drive measurable outcomes. This is a hybrid role that requires 60% in-office time per month in our Rockville, MD USP headquarters.

Requirements

• Five (5) or more years of B2B social media experience managing multiple social media channels, accounts and brands concurrently for professional business purposes, preferably for a global public health, nonprofit, or pharmaceutical organization, including issues management and monitoring.
• Demonstrated use of current and emerging social media platforms for business use (e.g. LinkedIn, YouTube, X/Twitter), social media management tools (e.g., SproutSocial, Hootsuite) and social listening platforms (e.g., Talkwalker, Meltwater, Synthesio) to manage and measure social media activities.
• Experience creating cross-platform social media strategies and content, including expansion into new channels, multimedia content and post formats (e.g., You Tube, Instagram Reels).
• Proactive, collaborative account planning, campaign planning, content strategy, and community management to drive engagement on social media channels, using data to drive strategies with brand and business results.
• Experience collaborating to source, guide and craft high-quality content in multiple formats appropriate for each channel, guiding creative for different audiences and different channels, giving and receiving constructive feedback, and editing and proofreading to ensure a high level of quality control.
• Demonstrated superior written and verbal communication skills, with the ability to craft compelling, effective content and stories aligned with brand narrative, voice and messaging for diverse audiences across digital platforms.
• Excellent project management and organizational skills, with the ability to efficiently manage multiple priorities and collaborate across multiple teams.
• Proactive, strong problem solving and critical thinking skills with the ability to work independently and collaboratively.
• Demonstrated ability to work effectively with and influence a wide range of cross-functional teams and leaders within a matrixed organization.
• Bachelor’s degree in communications, public relations, marketing, digital media, or related; or equivalent education and experience.
• Four years of experience in a communications role will be considered in lieu of a degree.

Nice To Haves

• Experience with global social media strategy and account management.
• Familiarity with digital marketing concepts including SEO, GEO, paid social, cross-platform content strategy, and audience engagement.
• Experience managing global social media strategies, channels and accounts.
• Experience working in communications, public affairs or digital marketing at or with digital communications or marketing agencies, consulting companies, or Federal government.
• Public health or pharmaceutical industry knowledge.
• Experience with Hootsuite, Canva, Google Analytics, or Adobe Analytics.

Responsibilities

• Define and implement a data-driven, connected channel strategy, storytelling content strategy and editorial plans by identifying, sourcing and developing effective content for publishing aligned with USP priorities and communications goals.
• Strategically and effectively expand USP’s social presence on new or underused channels based on channels where our audiences engage, their preferred content and formats (e.g. multimedia), and where and how they seek information, considering the emergence of AI and LLMs (e.g. ChatGPT, Gemini, etc.) as a digital source.
• Lead editorial planning and campaign execution, including content planning, content creation, publishing, moderation, real-time engagement, and reporting.
• Capture, create and publish compelling social media content, aligned with a strategic editorial calendar and channel content formats, that amplifies USP’s mission and thought leadership, drives USP’s priority initiatives, and increases reach and engagement with our priority audiences.
• Work with USP subject matter experts to co-create content and activate employees as brand ambassadors, humanizing USP’s work and expertise.
• Identify and manage strategy for paid ads & boosting, managing our agency’s execution, by identifying and optimizing criteria, ads, content and paid mix for posts and mini campaigns.
• Establish KPIs and lead social media performance analytics, digital listening and reporting; share insights with colleagues, business partners and leaders to drive decision-making, inform strategies and optimizations, and demonstrate return on engagement (ROE).
• Support governance including developing standard operating procedures, documenting best practices, developing and conducting trainings, and providing direction to communications partners to help increase channel reach, post engagement and expand outreach efforts.
• Stay current on digital trends, platform evolutions, and audience behaviors and preferences to optimize USP’s social strategy; provide guidance and recommendations to colleagues and business partners informed by channel & audience insights, campaign performance data, social media best practices and case studies.
• Manage and guide the work of the external agency that supports organic and paid social media initiatives and special projects.

Benefits

• USP provides the benefits to protect yourself and your family today and tomorrow. From company-paid time off and comprehensive healthcare options to retirement savings, you can have peace of mind that your personal and financial well-being is protected.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level