Senior Social Media Manager

Pearpop•Los Angeles, CA

4d•$100,000 - $125,000•Hybrid

About The Position

We are seeking a strategic, creative, and highly hands-on Senior Social Media Manager to own and scale our organic and paid social presence. This role will lead social media strategy end-to-end while actively executing day-to-day content creation in the field. The ideal candidate thrives on being on the ground—shooting, editing, posting, and optimizing content in real time—while helping turn our cast of characters into household names.

Requirements

Bachelor’s degree in Marketing, Journalism, Communications, or a related field (or equivalent experience).
5+ years of professional social media management experience, preferably in a fast-paced, content-driven environment.
Demonstrated ability to operate as a hands-on creator—comfortable shooting, editing, and publishing content independently.
Comfortable working with camera equipment, including setting up, operating, and troubleshooting gear for on-the-ground shoots.
Deep expertise in best practices across TikTok, Instagram, Facebook, LinkedIn, and YouTube Shorts.
Proven track record of building, scaling, and retaining social audiences through data-driven strategies.
Exceptional verbal and written communication skills.
Strong creative instincts paired with analytical thinking.
Highly organized and able to manage multiple projects independently.
Comfortable working autonomously while collaborating cross-functionally.
Thrives in fast-moving, on-the-ground environments and adapts quickly to changing priorities.

Nice To Haves

Professional experience managing or contributing to personal brands, creators, or talent-led accounts (a plus).
Strong experience creating organic social video content; advanced editing skills a major plus.
Experience working in a tech startup or high-growth startup environment (a plus).
Familiarity with SEO/SEM, display advertising, email marketing, and paid social media marketing (a plus).

Responsibilities

Own and evolve the overarching organic and paid social media strategy across all platforms, ensuring alignment with brand and business goals.
Lead pre- and post-production for social content, including concepting, scripting, shooting, editing, and publishing video and static assets.
Execute day-to-day content creation on the ground, capturing real-time moments and timely content as they happen.
Oversee content strategy, publishing cadence, and community management across TikTok, Instagram, Facebook, LinkedIn, and YouTube Shorts, as well as emerging platforms.
Analyze performance and report on key social metrics, translating insights into actionable optimizations for growth, engagement, and conversion.
Lead social media integration for major marketing campaigns, launches, and brand initiatives.
Identify, test, and quickly execute relevant social trends while maintaining brand voice and campaign objectives.
Write, edit, and approve compelling marketing copy across social posts, ads, campaigns, and product tagging.
Manage and optimize paid social efforts in collaboration with internal stakeholders or external partners.
Serve as a creative and strategic leader for junior team members, raising the bar for execution, storytelling, and performance.