Senior Social & Community Marketing Specialist

Asus•Fremont, CA

11h•$80,000 - $120,000•Onsite

About The Position

We are looking for a Social & Community Marketing Specialist to drive conversation-first content and engagement across Reddit and social platforms. This role is responsible for turning product launches, campaigns, and key GTM moments into discussion driven content, while also executing short-form social content, and actively engaging with the broader gaming community. This is not just a posting role, it requires active participation. The ideal candidate understands how gamers communicate online, knows how to spark conversations, and can translate product features into engaging, community-native discussions that perform across both social platforms and AI-driven discovery.

Requirements

3-5 years of experience in social media, community management, or content marketing
Deep understanding of Reddit, Discord, and social platform dynamics
Strong writing skills with the ability to adapt tone (casual, Reddit-style, platform-native)
Experience creating or appearing in short-form video content
Passion for gaming, PC DIY, and online communities
Strong understanding of gaming peripherals, competitive gaming, and esports ecosystems

Nice To Haves

Experience managing or growing a subreddit or online community
Experience working with gaming or tech brands
Familiarity with peripherals GTM cycles, and launch planning
Familiarity with content scheduling tools (e.g., Amplify or similar platforms)
Experience with global–local marketing coordination

Responsibilities

Community & Reddit Strategy
Execute Reddit strategy across brand and community subreddits
Create discussion-based threads aligned with GTM priorities (product launches, features, comparisons, trends)
Actively participate in threads: respond, guide discussions, and surface insights back to internal teams
Identify organic opportunities to engage in relevant external threads (not just owned channels)
Contribute to improving AI syndication visibility through high-engagement, discussion-led content
Social Content Creation & Execution
Create and publish short-form content (Reels, TikToks, Shorts) aligned with campaigns and product priorities
Post and manage content across Instagram, TikTok, and YT Shorts
Collaborate with video/design teams to produce engaging, GTM-aligned content
Engagement & Community Growth
Actively engage with users across platforms (comments, quote replies, threads)
Identify and participate in trending conversations relevant to gaming, PC DIY, and esports
Surface community insights, sentiment, and trends to internal stakeholders