Senior SEO Analyst
Brady Corporation•Milwaukee, WI
About The Position
Brady is seeking an all-star Senior SEO Specialist to join their innovative digital team. The ideal candidate for this role is someone who is search-obsessed, analytical, strategic yet focused on execution, and passionate about eCommerce. They should have hands-on experience growing traffic from organic search through on-page and off-page strategies, and be a master of the long-tail.
Requirements
- Hands-on experience growing traffic from organic search through on-page and off-page strategies.
- Mastery of the long-tail.
Responsibilities
- Create a robust search engine optimization strategy for Brady’s North America websites - specifically Seton and Emedco, including a roadmap of initiatives to drive growth.
- Lead keyword research and maintain targets with up-to-date volumes and competition.
- Optimize on-page SEO: landing page ideation, keyword gap analysis to take advantage of whitespace opportunity, metadata optimization and redirects.
- Optimize Organic shopping experience for high value searches via Merchant Center, product schema and other SEO tactics.
- Work with technology teams to optimize site infrastructure for crawlers including schema markup, javascript crawlability and site speed.
- Collaborate with cross-functional business partners (Site Merchandising, Engineering, UX, Design and Product) to implement SEO best practices, and leverage cross-functional insights in planning and program development.
- Oversee backlink strategy by ensuring maximum coverage, identifying new opportunities and rectifying unlinked mentions.
- Develop scalable SEO strategies that can cross multiple brands.
- Dive into issues and incidents as they occur, perform ad hoc analyses as needed, and/or help escalate them to drive to resolution.
- Learn and be curious to stay on top of trends and best practices; stay up to date with white hat SEO tactics, AI tools and content creation to stay within search engine guidelines.
- Advocate for a seamless user experience for customers who are finding us through search.
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What This Job Offers
Career Level
Senior
Education Level
No Education Listed
Number of Employees
1,001-5,000 employees
