Senior Segment Brand and Growth Marketing Manager – Hispanic Strategy

T-Mobile • Bellevue, WA

2d • Hybrid

About The Position

T-Mobile is looking for a passionate, culturally fluent Senior Segment Brand Strategist – Hispanic to lead the marketing strategy and creative execution for one of our most important customer segments. In this role, you’ll shape the Hispanic brand narrative across all channels—turning insights into storytelling that drives connection, growth, and cultural relevance. You’ll collaborate with cross-functional partners in Brand, Media, Retail, Sales, and Product to ensure every touchpoint reflects our brand’s Un-carrier spirit.

Requirements

• 8–10 years of marketing experience, including 3+ in multicultural or Hispanic marketing.
• Proven success leading integrated, cross-channel campaigns for major consumer brands.
• Experience leading agencies, budgets, and partnerships.
• Fully Bilingual in written and spoken English (5) and Spanish (5), with deep understanding of U.S. Hispanic culture and consumer behavior.
• Both a strategic thinker with a passion for creativity, collaboration, and inclusive storytelling as well as a “doer” with a passion to work towards speed and excellence.
• Dialed into cultural trends, sports, music, and the macroeconomic environment, with the ability to connect cultural moments to brand relevance.
• Sophisticated cross-functional skills and the ability to influence—and be influenced by—others across the organization to drive alignment and synthesize multiple priorities.

Responsibilities

• Build the annual strategy for the Hispanic segment, working with channel partners to drive growth from both base and new customers, setting annual and quarterly goals and performance targets.
• Brief campaigns and drive execution through partners across the marketing ecosystem—including Advertising, PR, Sponsorships, Retail Merchandising, and Experiential—to deliver integrated initiatives that move the brand and the business.
• Work cross-functionally beyond marketing, partnering with Sales, Government Relations, Corporate Responsibility, and other Lines of Business to achieve organizational alliances and ensure alignment on brand storytelling, community engagement, and growth goals.
• Lead a $100M+ media portfolio spanning advertising, digital, retail, and experiential campaigns.
• Partner with OEMs and other content partners such as Netflix, Hulu, and Apple to create co-branded initiatives and events that connect culture and commerce.
• Translate insights into actionable frameworks that guide creative briefs, campaign design, and media decisions.
• Measure impact, optimize investments, and share lessons that fuel continuous growth.
• Be the evangelist for the Hispanic segment across the organization, building a network of contacts to gather feedback, share best practices, and continuously improve the user experience for Spanish- and English-speaking customers alike.

Benefits

• Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches.
• Employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role.
• Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year.
• medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance.
• eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees