Senior Brand Manager - Brand Growth and Innovation

Kimberly-Clark

1d • Hybrid

About The Position

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU. Do you have a consumer-obsessed mindset and passion for transformational innovation? Are you always on the lookout for the next breakthrough opportunity and have a track-record of bringing disruptive innovation to life? We are looking for a creative and proven innovator as a Senior Brand Manager, Brand Growth & Innovation (BG&I) to help define the future of the Kotex Brand in Feminine Care! The Senior Brand Manager, BG&I will lead brand building initiatives across North America for the Kotex (Feminine Care) portfolio as well as develop, gain support and lead three-to-five year strategy & innovation plans. In this role you will lead Brand Growth & Innovation Brand Manager(s) and consultants while also leading and influencing cross-functional partners in a matrix organization. The ideal candidate is a creative and strategic thinker with a passion and proven track record for managing an innovation portfolio to deliver on business growth goals and push the boundaries of what's possible. In this role, you will: Drive identification, prioritization and fulfilment of unmet/underserved consumer needs. Articulate insight based, consumer driven innovation strategy through the lens of the market dynamics, consumer, competition, brand and financial goals. Drive the delivery of a validated, consumer-driven and transformational innovation pipeline to bring to market, including leading strategy, concept creation, product design and delivery, channel strategy, pricing, shelving, primary packaging and forecasting. Collaborate on development of the Strategic Business Plan, guiding brand priorities over a three-to-five-year horizon. Lead a cross functional team to drive continuous development of innovation, renovation and commercial news pipeline. Collaborate with the Global team to drive prioritization, scale and consistency of front-end innovation development. Drive business model innovation including (but not limited to) import/export of winning innovation from total enterprise, agile concept and prototyping approaches and resources. Delivery of business objectives for a brand including net sales, operating profit, gross margin, and market share including knowledge of full P&L levers. Consumption and shipment forecasting for brand with an understanding of managing risks and opportunities and associated gap closing activities. Effective management and prioritization of innovation priorities and the innovation budget. Presenting and influencing the North American Leadership Team.

Requirements

• Bachelors Degree in Business and/or Marketing.
• At least 10 years’ experience in marketing with brand management (B2B - CPG companies) and experience in the following areas:
• Experience leading innovation strategy, concept and product development and commercialization
• Strong understanding of brand foundational tools, consumer insight identification, segmentation and target development.
• Experience with brand positioning and brand strategy development.
• Concept & Brief writing for product innovation, renovation and commercial news
• P&L management; development and execution of brand marketing; cross- functional knowledge; direct experience in all various aspects of business including manufacturing, product & technology development and product supply.
• Experience managing at least one direct report.
• Proven capability to lead in a matrix organization driving collaboration across businesses and functions.
• Demonstrated capability in leading agency partners in long-term projects.

Nice To Haves

• A Masters/ MBA with concentration in Marketing Degree preferred.

Responsibilities

• Drive identification, prioritization and fulfilment of unmet/underserved consumer needs.
• Articulate insight based, consumer driven innovation strategy through the lens of the market dynamics, consumer, competition, brand and financial goals.
• Drive the delivery of a validated, consumer-driven and transformational innovation pipeline to bring to market, including leading strategy, concept creation, product design and delivery, channel strategy, pricing, shelving, primary packaging and forecasting.
• Collaborate on development of the Strategic Business Plan, guiding brand priorities over a three-to-five-year horizon.
• Lead a cross functional team to drive continuous development of innovation, renovation and commercial news pipeline.
• Collaborate with the Global team to drive prioritization, scale and consistency of front-end innovation development.
• Drive business model innovation including (but not limited to) import/export of winning innovation from total enterprise, agile concept and prototyping approaches and resources.
• Delivery of business objectives for a brand including net sales, operating profit, gross margin, and market share including knowledge of full P&L levers.
• Consumption and shipment forecasting for brand with an understanding of managing risks and opportunities and associated gap closing activities.
• Effective management and prioritization of innovation priorities and the innovation budget.
• Presenting and influencing the North American Leadership Team.

Benefits

• Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions.
• Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.
• Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.
• Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.
• Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 101-250 employees