Brand Marketing Strategy & Planning Manager

Salesforce•Chicago, IL

About The Position

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce. We are seeking a highly motivated, results-oriented, and experienced Marketing Strategy and Planning Manager to serve as the financial and operational backbone for the Brand Campaigns and Partnerships team. This role is central to driving operational excellence by ensuring rigorous budget management, accurate target setting, and effective annual performance pacing for high-impact brand initiatives. Reporting directly to the Sr. Director, Global Strategy & Operations, this role will act as a critical business partner, ensuring seamless coordination, efficient operations, and effective communication across a dynamic and rapidly evolving team. This position requires a blend of operational rigor, analytical skills, and clear communication to translate strategic goals into tangible results, optimize workflows, and amplify the impact of brand partnerships and campaigns.

Requirements

5+ years of progressive experience in marketing operations, finance, analytics, or a similar business operations role, preferably within a fast-paced environment.
Proven expertise in budget management, financial tracking, and operational reporting.
Advanced Excel skills required; demonstrated ability to handle large datasets with a detail-oriented approach.
Demonstrated success in driving operational processes from conception to completion, with a strong focus on measurable business outcomes.
Strong verbal and written communication skills, with the ability to articulate complex financial and operational information clearly and concisely to diverse stakeholders.
Highly analytical and data-driven, with the ability to translate insights into actionable operational strategies.
Proactive in identifying potential risks or dependencies and developing creative solutions in a dynamic environment.
Bachelor's degree or equivalent relevant experience required.

Nice To Haves

Familiarity with marketing campaign delivery timelines.
Experience working closely with Finance teams on budget forecasting and reconciliation.

Responsibilities

Budget Management & Financial Oversight: Manage the overall Brand Campaigns and Partnerships budget, including tracking multi-year commitments and ensuring alignment with Finance. Partner with Finance on budget reconciliations, requarterization, and scenario planning to maintain financial accuracy and flexibility. Support the Brand and Partnerships team with quick turn and executive approvals. Drive rigor around budget submissions and invoicing deadlines.
Annual Targets & Performance Pacing: Lead the team's strategic planning framework process (V2MOM creation or similar), driving the definition and documentation of annual targets. Own the monthly status updates and performance pacing process to ensure team targets are accurately tracked and on schedule.
Timeline & Leadership Updates: Maintain budget and milestone alignment with all Brand Campaigns and Partnerships work and campaign/media delivery timelines. Provide bi-weekly executive-level updates with key dependencies, risks, and critical operational callouts to leadership.
Reporting & Strategic Business Operations: Provide consolidated operational reports for leadership, including comprehensive views of budget status, target pacing, and resource commitments. Serve as the strategic business operations focus, ensuring budgets, targets, and pacing are accurate, well-communicated, and fully aligned with both leadership and Finance partners.

Benefits

Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program.
More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.

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