Manager, Brand & Marketing Planning

CAMPBELL OIL COMPANY INC•Elizabethtown, NC

15d

About The Position

The Manager, Brand & Marketing Planning is responsible for how our brand shows up and how our marketing comes together throughout the year. This role owns brand stewardship, the marketing calendar, PR and local communications, and the creative process from brief to finished work. Working closely with Operations, Merchandising, Loyalty/CRM, and other partners, this person turns business priorities into simple, clear campaigns that are on-brand, easy for stores to execute, and meaningful to guests. They also track performance, share results in a straightforward way, and use what we learn to continuously improve future plans and creativity.

Requirements

4–7 years of experience in brand management, marketing communications, or integrated marketing (retail, convenience, grocery, or QSR preferred).
Proven track record managing brand guidelines and delivering consistent voice and visuals across channels.
Hands-on experience building and managing marketing calendars and coordinating multiple campaigns.
Comfortable writing or reviewing creative briefs and working with designers, writers, photographers, and/or agencies.
Ability to read basic campaigns and channel metrics and turn them into clear, simple recommendations.
Strong project management and collaboration skills; able to work well with Operations, Merchandising, and other partners.
Proficiency with Microsoft Excel, PowerPoint, and Word.

Nice To Haves

Bachelor’s degree in Marketing, Communications, Business, or related field preferred.

Responsibilities

Brand Management
Serve as a day-to-day steward of the brand — voice, visual identity, and customer promise.
Maintain and update brand guidelines (logos, color palette, typography, photography, tone of voice).
Ensure all marketing materials, campaigns, and in-store communications are on-brand and easy to understand.
Support leadership with brand-related presentations and messaging when needed.
Marketing Planning
Build and maintain the annual and quarterly marketing calendar that aligns with company goals and financial plans.
Partner with Merchandising, Operations, Loyalty/CRM, and Brand & Content to prioritize initiatives and lock timing for major programs.
Coordinate campaign inputs (offers, target audiences, channels, creative needs) and ensure clear briefs are created.
Facilitate regular planning and recap meetings to keep stakeholders aligned.
PR & Local Communications
Support PR efforts related to store openings, remodels, community events, partnerships, and charitable initiatives.
Draft and coordinate press releases and media outreach in partnership with leadership and any agencies.
Maintain a basic media contact list and manage inbound media inquiries.
Help prepare talking points and Q&A for leadership when needed.
Creative Direction & Production
Translate business objectives into clear creative briefs for internal or external designers, writers, and photographers.
Oversee development of creative assets for in-store (signage, POP, pump toppers), digital (banners, social posts), and traditional media.
Review and approve creative to ensure it is on-brand, clear, and executable in stores.
Manage the creative asset library and ensure store and internal partners can easily access current materials.
Measurement & Reporting
Develop and maintain campaign performance dashboards and simple scorecards, in partnership with Finance and IT where needed.
Track key metrics such as traffic, sales lift, ROI/ROAS, impression delivery, and cost efficiency.
Provide clear summaries and recommendations to leadership: what worked, what didn’t, and what should change next time.
Support test-and-learn initiatives (new channels, formats, targeting strategies).
Cross-Functional Collaboration
Work closely with Merchandising to understand category priorities and translate them into media plans.
Partner with Operations to ensure campaigns are executable in-store and store teams know what is running.
Coordinate with Brand & Content for creative and messaging campaigns.
Collaborate with Loyalty & CRM to connect media with loyalty data for targeting and measurement.