Senior Sales Outbound Programs Manager (AI & Automation)

Intercom•San Francisco, CA

53d•Hybrid

About The Position

Intercom is the AI Customer Service company on a mission to help businesses provide incredible customer experiences. Our AI agent Fin, the most advanced customer service AI agent on the market, lets businesses deliver always-on, impeccable customer service and ultimately transform their customer experiences for the better. Fin can also be combined with our Helpdesk to become a complete solution called the Intercom Customer Service Suite, which provides AI enhanced support for the more complex or high touch queries that require a human agent. Founded in 2011 and trusted by nearly 30,000 global businesses, Intercom is setting the new standard for customer service. Driven by our core values, we push boundaries, build with speed and intensity, and consistently deliver incredible value to our customers. What's the opportunity? Our Sales Development organization is the engine behind Intercom's growth, both as a revenue driver and as a talent pipeline. We identify and engage prospects across SMB, mid-market, and enterprise segments, guiding them through the earliest stages of the sales journey. We're looking for an AI Sales Programs Manager to help us redefine the future of prospecting at Intercom. This is a pivotal role that sits at the intersection of sales innovation, AI technology, and operational excellence. You'll have the opportunity to shape a brand-new function, working closely with Sales, Marketing, and Revenue Operations to drive meaningful impact on pipeline and revenue growth. In this role, you'll report directly to the Head of Sales Development, play a key part in Intercom's AI strategy, and be empowered to experiment, innovate, and scale new approaches to outbound engagement. What will I be doing? In this role, you'll lead the design, deployment, and scaling of an AI-powered inbound and outbound automation platform integrated with Salesforce. Your goal is to empower Intercom's SDR and BDR teams to run personalized, high-impact outreach and manage nurturing at scale, transforming how we identify, engage, and convert prospects across our ideal customer profile. You'll optimize a full-funnel engagement engine, blending creativity, data, and automation to nurture existing prospects, increase pipeline creation, and sales productivity. Working closely with Revenue Operations, Marketing, and Product, you'll ensure data accuracy, smart targeting, and seamless workflows that enable teams to operate at peak performance. You'll also own measurement and optimization, analyzing sequences data, and refining strategies to improve conversion and pipeline efficiency. Together with our Ops team, you'll build dashboards and reporting frameworks to track pipeline contribution, ROI, and the overall health of inbound and outbound activities. Beyond execution, you'll shape how Intercom uses AI to drive engagement, fostering a culture of innovation and experimentation across Sales Development. Partnering with Sales and Marketing leadership, you'll align inbound and outbound programs to our broader go-to-market strategy, ensuring every initiative drives measurable pipeline and revenue growth. This is both a strategic and hands-on role, perfect for someone eager to define what AI-powered inbound and outbound means at Intercom and set a new benchmark for how technology and human creativity combine to accelerate growth.

Requirements

8+ years of professional experience in Sales, Revenue Operations, or GTM Programs, ideally within a fast-growing B2B SaaS environment.
1+ year of experience designing, scaling, and optimizing AI-powered outbound programs that drive sales productivity and performance.
Proven track record managing or optimizing a GTM tech stack (e.g., Salesforce, Outreach, Clay, or similar tools).
Strong understanding of demand generation fundamentals: including targeting, segmentation, messaging, and funnel conversion metrics.
Highly analytical mindset with experience building reports and dashboards - proficiency in Salesforce is a plus.
Exceptional organizational and cross-functional collaboration skills, with the ability to align Sales, Marketing, and Operations around shared goals.
Comfortable operating in a fast-changing, high-growth environment, adaptable, curious, and eager to evolve alongside new tools, processes, and strategies.

Nice To Haves

Experience enriching lead lists with Clay is a plus

Responsibilities

lead the design, deployment, and scaling of an AI-powered inbound and outbound automation platform integrated with Salesforce
optimize a full-funnel engagement engine, blending creativity, data, and automation to nurture existing prospects, increase pipeline creation, and sales productivity
own measurement and optimization, analyzing sequences data, and refining strategies to improve conversion and pipeline efficiency
shape how Intercom uses AI to drive engagement, fostering a culture of innovation and experimentation across Sales Development
align inbound and outbound programs to our broader go-to-market strategy, ensuring every initiative drives measurable pipeline and revenue growth.