Senior Revenue Marketing Manager

Avalara • Durham, NC

1d • Remote

About The Position

Lead the strategic execution of integrated campaigns and always-on programs to drive pipeline and revenue growth across Avalara's Emerging Small Business segment. You will partner with Sales, Sales Development, Field Marketing, Partner Marketing, and Brand. You will deliver data-informed, full-funnel programs tailored to the unique dynamics, customer behaviors, and buying journeys of small business and Marketplace prospects and customers.
You will be fully remote - reporting to our Senior Director, Partner Marketing
#LI-Remote

Requirements

• 5+ years of experience in B2B demand generation, integrated campaign management, or segment marketing
• 5+ years of experience managing full funnel strategy and delivering results through collaboration
• Experience working with Sales, Sales Development, Partner Marketing, Field Marketing, Brand, and Product Marketing teams
• Hands-on experience with marketing automation, including Marketo and AI platforms. Experience with Salesforce, reporting tools like PowerBI, ABM orchestration tools such as 6Sense and Sendoso, and data tools like D&B and ZoomInfo.

Responsibilities

• You will manage your business by applying an understanding of customer needs, market dynamics, and sales priorities to develop a marketing plan that drives pipeline to meet revenue targets.
• You will design and implement integrated, multi-channel campaigns (ABM, outbound, inbound, nurture, and enablement) to accelerate both acquisition and expansion within Enterprise.
• You will partner with Sales Development leadership to develop targeted outreach plays and sequences that improve engagement and conversion rates across the buyer journey.
• You will collaborate across content, creative, and digital teams to ensure consistent messaging and relevance across all touchpoints.
• You will support partner-aligned programs with Enterprise-specific messaging and integrated execution plans that accelerate partner-influenced pipeline.
• You will align with Field Marketing on regional activations and sales plays tailored to territory needs and sales team priorities.
• You will monitor campaign performance using KPIs such as MQLs, pipeline contribution, bookings and conversion rates
• You will implement personalization at scale using AI-driven content and targeting to deliver dynamic, tailored experiences across channels.

Benefits

• In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.
• Benefits vary by location but generally include private medical, life, and disability insurance.
• Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed