Senior Revenue Marketing Manager
About The Position
Sigma is hiring its first Senior Revenue Marketing Manager to design, build, and operationalize lifecycle marketing as a cohesive system, not a set of disconnected tactics. This role provides central ownership and accountability for how prospects and customers are guided from first touch through activation, expansion, and long-term value. In this role, you’ll architect the strategy and operating model that translates marketing activity into predictable pipeline and ARR—using thoughtful lifecycle design, modern attribution, intelligent automation, and AI-enabled insights. You’ll ensure marketing operates with clarity, speed, and trust across teams, with shared definitions, measurable conversion points, and closed-loop learning. This is a true builder role. You’ll define the blueprint, prove impact quickly, and scale it into a durable system that becomes a core advantage for Sigma’s go-to-market engine.
Requirements
- 8+ years in Lifecycle Marketing, Revenue Marketing, Growth Marketing, or Marketing Operations within B2B SaaS
- Proven success driving improvements in pipeline quality, conversion rates, velocity, and ARR
- Deep experience designing and operating lifecycle programs across email, events, content, product signals, and sales touchpoints
- Modern tech stack fluency with hands-on experience in:
- CRM: Salesforce (or equivalent enterprise CRM)
- Marketing Automation: HubSpot, Marketo, Pardot, or similar
- Data Analytics and BI tools
- Intent & Enrichment: 6sense, Demandbase, Clearbit, ZoomInfo, or comparable platforms
Nice To Haves
- Familiarity with AI-enabled marketing workflows, automation, or advanced analytics strongly preferred
Responsibilities
- Lead a cross-functional initiative to deliver a single source of truth for funnel metrics and attribution
- Define and document lifecycle stages with measurable conversion rates from anonymous visitor, to closed-won customer, and into a Sigma champion.
- Identify and drive improvements in speed-to-lead and lifecycle conversion across key stages
- Define and own Sigma’s lifecycle marketing strategy end-to-end
- Establish a clear email philosophy, governance model, and sending standards
- Serve as the single point of accountability for lifecycle communications across the business
- Design and build lifecycle journeys focusing on conversion through stages
- Create integrated, multi-touch campaigns aligned with Sales, CS, Product, and Partnerships
- Ensure lifecycle programs reflect how modern B2B buyers research, evaluate, and purchase.
- Partner closely with Marketing Operations to design scalable systems, workflows, and data foundations
- Decide what should be automated, outsourced, or accelerated with AI
- Build repeatable lifecycle frameworks rather than one-off campaigns
- Personally execute early lifecycle programs to drive quick wins and establish best practices
- Support newsletters and key communications across the business at scale
- Build and optimize event follow-up, product messaging, and customer engagement flows
- Own domain health, sender reputation, and email deliverability
- Reduce spam complaints, unsubscribe rates, and engagement decay
- Protect and strengthen Sigma’s brand trust across all lifecycle touchpoints
- Partner on AEO, GEO, and website UI improvements to ensure consistent, high-quality buyer experiences
Benefits
- Equity
- Generous health benefits
- Flexible time off policy. Take the time off you need!
- Paid bonding time for all new parents
- Traditional and Roth 401k
- Commuter and FSA benefits
- Lunch Program
- Dog friendly office
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
