Senior Residential Public Relations & Communications Manager

CoStar•Arlington, VA

2d•Onsite

About The Position

CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives. We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers. We’ve continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate. Role Overview We are seeking a Senior Manager, Residential Public Relations & Communications to lead and execute a comprehensive public relations and communications strategy for CoStar Group’s residential brands, with a primary focus on Homes.com and Apartments.com. This role will drive awareness, engagement, media impressions, and share of voice across consumer, business, financial, technology, and real estate media. The Senior Manager will position Homes.com and Apartments.com as authoritative voices in the for-sale and rental housing markets, elevate proprietary data and insights, and secure high-impact media opportunities for senior leaders and in-house experts. This is a senior-level, hands-on role based in Arlington, Virginia, working in the office five days per week, and reporting to the Vice President of Marketing and Communications.

Requirements

Bachelor’s degree from an accredited, in person, not-for-profit University or College; Master’s degree preferred
Minimum of 7 years of professional experience in public relations or communications, with a strong emphasis on consumer and industry strategy and execution.
At least 3 years of experience focused on residential real estate, housing, rentals, or consumer marketplaces.
Deep understanding of the modern media landscape and strong news judgment.
Established relationships with reporters covering housing, real estate, business, finance, and economics.
Proven success in creative pitching and securing earned media coverage.
Experience working directly with executive-level leaders on messaging, interviews, quotes, and presentations.
Ability to manage multiple priorities simultaneously in a fast-paced, deadline-driven environment.
Excellent writing, editing, and verbal communication skills.
Strong analytical mindset with the ability to translate data into compelling narratives.
Proficiency with Microsoft Word, Excel, and PowerPoint; familiarity with major social media platforms including LinkedIn, X (Twitter), and Facebook.

Nice To Haves

Master’s degree preferred

Responsibilities

Develop and lead an integrated residential public relations strategy for Homes.com and Apartments.com, positioning both brands as leaders in the for-sale and rental housing markets.
Build and maintain strong relationships with national and regional reporters across real estate, housing, business, technology, financial, and consumer media.
Promote proprietary residential data, research, and insights through proactive media outreach, written analyses, and data-driven storytelling.
Develop written communications including press releases, market reports, media pitches, talking points, and executive briefing materials.
Secure high-profile interviews, TV appearances, speaking engagements, and event opportunities for residential brand leaders and subject-matter experts.
Collaborate with external public relations agencies, ensuring alignment with brand priorities, messaging, and annual PR plans.
Collaborate closely with Product Marketing, Corporate Communications, Content, social media, Product, and Design teams to identify compelling narratives and timely story opportunities.
Work directly with economists, analysts, and data teams to translate complex residential market data into accessible, media-ready insights.
Monitor daily media coverage and industry trends, providing regular analysis and recommendations to optimize PR strategy and messaging.
Manage incoming media inquiries, including requests for data, commentary, and executive interviews.
Track current events and housing-related news to generate timely, relevant, and newsworthy press opportunities.
Produce approximately 3–5 data-driven press releases per month across residential topics.

Benefits

Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
Life, legal, and supplementary insurance
Virtual and in person mental health counseling services for individuals and family
Commuter and parking benefits
401(K) retirement plan with matching contributions
Employee stock purchase plan
Paid time off
Tuition reimbursement
On-site fitness center and/or reimbursed fitness center membership costs (location dependent)
Access to CoStar Group’s Diversity, Equity, & Inclusion Employee Resource Groups
Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks