Senior Residential Public Relations & Communications Manager

CoStar Group • Arlington, TX

2d • Onsite

About The Position

We are seeking a Senior Manager, Residential Public Relations & Communications to lead and execute a comprehensive public relations and communications strategy for CoStar Group’s residential brands, with a primary focus on Homes.com and Apartments.com. This role will drive awareness, engagement, media impressions, and share of voice across consumer, business, financial, technology, and real estate media. The Senior Manager will position Homes.com and Apartments.com as authoritative voices in the for-sale and rental housing markets, elevate proprietary data and insights, and secure high-impact media opportunities for senior leaders and in-house experts. This is a senior-level, hands-on role based in Arlington, Virginia, working in the office five days per week, and reporting to the Vice President of Marketing and Communications.

Requirements

• Bachelor’s degree from an accredited, in person, not-for-profit University or College; Master’s degree preferred
• Minimum of 7 years of professional experience in public relations or communications, with a strong emphasis on consumer and industry strategy and execution.
• At least 3 years of experience focused on residential real estate, housing, rentals, or consumer marketplaces.
• Deep understanding of the modern media landscape and strong news judgment.
• Established relationships with reporters covering housing, real estate, business, finance, and economics.
• Proven success in creative pitching and securing earned media coverage.
• Experience working directly with executive-level leaders on messaging, interviews, quotes, and presentations.
• Ability to manage multiple priorities simultaneously in a fast-paced, deadline-driven environment.
• Excellent writing, editing, and verbal communication skills.
• Strong analytical mindset with the ability to translate data into compelling narratives.
• Proficiency with Microsoft Word, Excel, and PowerPoint; familiarity with major social media platforms including LinkedIn, X (Twitter), and Facebook.

Nice To Haves

• Master’s degree preferred

Responsibilities

• Develop and lead an integrated residential public relations strategy for Homes.com and Apartments.com, positioning both brands as leaders in the for-sale and rental housing markets.
• Build and maintain strong relationships with national and regional reporters across real estate, housing, business, technology, financial, and consumer media.
• Promote proprietary residential data, research, and insights through proactive media outreach, written analyses, and data-driven storytelling.
• Develop written communications including press releases, market reports, media pitches, talking points, and executive briefing materials.
• Secure high-profile interviews, TV appearances, speaking engagements, and event opportunities for residential brand leaders and subject-matter experts.
• Collaborate with external public relations agencies, ensuring alignment with brand priorities, messaging, and annual PR plans.
• Collaborate closely with Product Marketing, Corporate Communications, Content, social media, Product, and Design teams to identify compelling narratives and timely story opportunities.
• Work directly with economists, analysts, and data teams to translate complex residential market data into accessible, media-ready insights.
• Monitor daily media coverage and industry trends, providing regular analysis and recommendations to optimize PR strategy and messaging.
• Manage incoming media inquiries, including requests for data, commentary, and executive interviews.
• Track current events and housing-related news to generate timely, relevant, and newsworthy press opportunities.
• Produce approximately 3–5 data-driven press releases per month across residential topics.

Benefits

• Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
• Life, legal, and supplementary insurance
• Virtual and in person mental health counseling services for individuals and family
• Commuter and parking benefits
• 401(K) retirement plan with matching contributions
• Employee stock purchase plan
• Paid time off
• Tuition reimbursement
• On-site fitness center and/or reimbursed fitness center membership costs (location dependent)
• Access to CoStar Group’s Diversity, Equity, & Inclusion Employee Resource Groups
• Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level