Senior Regional Director

TruFit Athletic Clubs•McAllen, TX

About The Position

As a Senior Regional Director, you are responsible for the overall performance and revenue of a region consisting of 20-25 club locations. The Senior Regional Director has direct supervision of approximately 4-5 District Managers and reports to the COO. Partner closely with cross-functional Regional Directors and District Managers to create and execute strategic initiatives to increase member retention, revenue/sales, and employee engagement. This is a strategic position that also requires frequent club visits and visibility. Ideal candidates will reside within the region they are assigned to support.

Requirements

Min. 4 years of multi-unit leadership experience, ideally within fitness, retail, or hospitality industries
Min. 2 years overseeing leaders managing leaders.
Prior experience leading teams in a performance-driven company.
Proven track record of leveraging P&L and metrics to drive business decisions.
Strong business acumen, critical thinking, decision-making, and organizational savvy.
Excellent communication, delegation, leadership, and interpersonal skills.
Ability to operate at a strategic level, while also shifting to tactical when needed.
Reliable transportation and theability to travel frequently to the clubs in the region.
Ideal candidates will reside in the region they are assigned to support. - South Texas (McAllen, Edinburg, Mission, Brownsville, and surrounding areas)

Responsibilities

Influence, Lead, and Develop: (Build Great Teams) Build and maintain a team of high-performing District Managers to deliver results across all club functions, including operations, sales, and fitness.
Manage, coach, and develop DMs by communicating clear expectations, monitoring performance, and providing feedback when needed.
Identify performance strengths and gaps to ensure you are maximizing the potential of your DM’s.
Participate in monthly succession planning sessions to build a bench of next-level club and district leaders.
Establish KPI’s that are aligned to sales, fitness, and operations goals, Model leadership behaviors that are aligned with company values and culture, including accountability, consistency, integrity, respect, and recognition.
Conduct weekly leadership calls to review results and set direction.
Create the strategic regional vision into specific tasks and goals for DMs.
Establish consistent communication plans, processes, and workflow cadence.
Execution and Results: (Results-Driven and Business Acumen) Collaborate with the COO to identify goals and KPIs for each club.
Create a regional scorecard/dashboard.
Analyze sales data, trends, member attrition, facilities, and equipment reports.
Provide insight to optimize sales efforts, improve member retention, and increase operational efficiency.
Consistently leverage the regional P&L to identify trends and set direction to achieve goals.
Develop and communicate regional sales strategies, KPI’s, and tactics to increase membership enrollment, fitness sales, and member retention.
Remove obstacles and identify opportunities to increase revenue growth.
Provide insight to marketing and cross-functional leaders regarding sales promotions and campaigns to drive results.
Routinely conduct audits to identify outliers, variance in data, and compliance gaps.
Collaboration & Communication: Partner with the Regional Director of Operations to ensure sales strategies align with operational goals and member experience initiatives.
Serve as a liaison between the sales teams and corporate leadership, ensuring that field insights and challenges are communicated effectively.
Participate in regional and company sales meetings, contributing to the development of company-wide sales strategies and sharing best practices.
Consistently leverage resources from Human Resources, Marketing, Finance, Facilities, and subject matter experts.