Senior Public Relations Specialist

SchoolsFirst Federal Credit Union•Tustin, CA

About The Position

We’re always looking for diverse, talented, service-oriented people to join our exceptional team. Senior Public Relations Specialist The pay range for this position is listed below. Our pay ranges are built to allow for candidates with various levels of skill and experience to be considered, as well as for room for growth and tenure achieved in a role over time. Typical new hire salary offers fall within the minimum to midpoint of a pay range for many candidates. Any offer extended to a candidate will be based upon their unique set of knowledge, skills, education, and experience as well as internal equity. Pay Range: $88,221.00 - $132,331.00 Scheduled Weekly Hours: 40 What You’ll Be Doing Responsible for developing and implementing comprehensive public relations strategies to enhance the Credit Union's reputation, manage crises, and promote key strategies and initiatives. This role requires excellent communication skills, creativity, and the ability to work effectively in a fast-paced environment.

Requirements

Bachelor's Degree in Public Relations, Communications, Journalism, or a related field required
5-7 years of previous related experience in public relations, preferably in a corporate or agency setting required
Strong writing and editing skills with a keen eye for detail.
Excellent verbal communication and interpersonal skills.
Proven ability to manage multiple projects and meet deadlines.
Experience with media relations and crisis management.
Familiarity with PR software and tools (e.g., Cision, Meltwater, Hootsuite).
Knowledge of social media platforms and their role in public relations.
Ability to work independently and as part of a team.
Positive attitude and a proactive approach to problem-solving.

Nice To Haves

Master's Degree preferred

Responsibilities

Execute public relations strategies to support the Credit Union’s goals and objectives.
Collaborate with cross-functional teams to align PR efforts with marketing and business strategies.
Build and maintain relationships with key media contacts, including journalists, editors, and influencers.
Craft and distribute press releases, media advisories, and other communications materials.
Pitch stories and secure media coverage for Credit Union’s news, events, and initiatives.
Write and edit a variety of content, including press releases, speeches, articles, and social media posts.
Develop and manage the Credit Union’s content calendar to ensure consistent and effective messaging.
Develop and implement crisis communication plans to manage and mitigate potential issues.
Serve as a key spokesperson during crises, providing timely and accurate information to the media and public.
Engage with internal and external stakeholders to gather feedback and build strong relationships.
Develop and maintain a database of contacts and media lists.
Track and analyze media coverage and PR metrics to measure the effectiveness of campaigns.
Prepare regular reports and presentations for senior management.
Performs other duties as assigned
Complies with regulatory compliance and assigned training requirements including but not limited to BSA regulations corresponding to their specific job duties. Failure to do so may result in disciplinary and other employment related actions