Senior Programmatic Media Buyer (Remote) - Gdm (Gray Media Group)

Gray Media•Atlanta, GA

1d•$60,000 - $85,000•Remote

About The Position

Gray Digital Media is seeking a dynamic and results-oriented Sr. Programmatic Media Buyer to join our innovative team. In this role, you’ll leverage your expertise to develop complex campaigns within The Trade Desk and other DSPs to achieve desired results, manage budgets, and bid strategies to maximize performance. This will also provide internal and client-facing insights on digital campaign performance and reporting. This is a remote position.

Requirements

3+ years of digital marketing experience in DSPs across display, video, audio, DOOH, Streaming TV, Omnichannel, and gaming
Demonstrated ability to create analyses that move beyond an explanation of “What happened” to “why it happened” and then to “what should be done”.
Excel power user (pivot tables, vlookup, index match, charts, etc
Experience with Google Analytics, pixel creation and implementation, and Google Tag Manager.
Team Player
Thieves in a high-volume, fast-paced environment
Ability to meet multiple deadlines in a deadline-driven environment

Nice To Haves

The Trade Desk Edge Academy is preferred, along with experience in Koaki

Responsibilities

Extensive Knowledge of campaign builds in The Trade Desk and other DSPs, using effective media buying strategies and overseeing the day-to-day execution and optimizations
Drive new ideas and execution to improve the performance of campaigns, including account structure, bidding strategy, ad format, and audience targeting
Ensure campaigns' KPIs are met and within budget requirements, tracking costs and ROI
Contribute to building and analyzing reports on campaign success, developing a summary for sales teams to utilize in current and future opportunities
Displays excellent communication and can prioritize tasks in a high-volume environment.
Ability to both pace and optimize on a daily basis
Helps team members with troubleshooting and communication
Other Duties as assigned

Benefits

Comprehensive Medical(Rx), Dental, and Vision Coverage
Health Savings Account with Company contributions
Flexible Spending Account
Employer-paid life and disability benefits
Paid parental leave benefits
Adoption and Surrogacy Benefits
401(k) Plan, including matching and profit-sharing contributions
Employee Assistance Program
Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
Paid Time Off, including Relocation PTO
Focus on Caring