Senior Program Manager, Program Management

Whirlpool • Chicago, IL

5d

About The Position

Whirlpool Corporation is seeking a Manager, Brand Management to join WoW Studios, our internal marketing agency. WoW Studios is transforming how we connect with consumers through bold creativity, digital innovation, and seamless storytelling. We power iconic brands like JennAir, KitchenAid, Whirlpool, Maytag, and Amana, driving best-in-class marketing experiences across every touchpoint.
As a Manager, Program Management, you’ll play a key role in delivering best-in-class execution for brand-led full funnel campaigns and high-impact product launch activations. You’ll serve as the connective tissue between cross-functional teams, creative talent, and brand leadership, ensuring marketing programs are strategically aligned, efficiently managed, and flawlessly delivered across channels.

Requirements

• Bachelor’s degree required.
• 8+ years of experience in program, project, or account management within a marketing or agency environment.
• Demonstrated track record managing integrated marketing programs, specifically product launches and brand campaigns.

Nice To Haves

• Experience supporting full funnel brand initiatives and go-to-market activations.
• Strong communicator with excellent stakeholder management and conflict resolution skills.
• Ability to manage off-scope risks, resolve issues, and navigate ambiguity.
• Skilled in project management platforms such as Workfront or equivalent.
• Detail-oriented with a passion for continuous improvement and execution excellence.
• A confident contributor who partners effectively across creative, strategy, and execution teams.
• External or in-house agency and integrated agency team experience

Responsibilities

• Program Execution: Lead the end-to-end development and execution of brand CCI campaigns and product launch activations across multiple brands and channels.
• Stakeholder Liaison: Serve as the primary WoW Studios point of contact for cross-functional partners, ensuring alignment, transparency, and momentum throughout the project lifecycle.
• Strategic Planning: Translate business goals and brand positioning into actionable marketing programs with clear scopes, timelines, deliverables, and KPIs.
• Social Process Innovation: Partner with content creators to establish and manage agile social processes, ensuring rapid-response execution and high-quality content delivery.
• Project Integrity: Partner with brand and marketing leads to ensure work reflects project objectives and delivers a consistent experience across digital, retail, and moment-of-purchase touchpoints.
• Omni-Channel Delivery: Drive performance and brand impact by ensuring campaigns are executed consistently across digital, social, shopper marketing, and retail environments.
• Resource Coordination: Collaborate with Resource Management and Creative Operations to ensure appropriate staffing and accurate project allocations.
• Process Improvement: Identify workflow gaps and lead improvements to increase operational efficiency and cross-functional collaboration.
• Operational Excellence: Own the integrity of program documentation, including project trackers, structured agendas, and actionable meeting recaps.
• Brand Stewardship: Provide strategic input to ensure all creative and content outputs remain strictly aligned with brand strategy and consumer expectations.

Benefits

• Generous benefits package
• Whirlpool employee discount
• fitness & educational reimbursement programs
• kitchenettes
• Beautiful, recently renovated office space
• free coffee
• biking/walking trails
• access to The Eddy - Early Childhood Center (depending upon availability - additional costs required).

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees