Senior Product Marketing Manager
About The Position
Are you ready to embark on an exciting journey that will revolutionize the way men suffering from BPH are treated? Join us as Senior Product Marketing Manager and be at the forefront of introducing groundbreaking surgical Urology technology to markets around the globe. Your mission? To help drive robotic system sales and utilization through new products and program launches, life cycle management of on-market products, development and implementation of commercial operation strategies, and direct product support for our field teams. You will collaborate closely with all commercial teams, including commercial marketing, upstream marketing, sales, field service, commercial operations and customer service to develop, align, and execute all strategic initiatives. The position requires an individual with experience in the Urology industry and a proven track record of successfully developing and implementing product commercialization strategies. We need someone driven, motivated, and determined to take a novel technology and procedure to the standard of care. You must be a strong individual contributor capable of operating independently and leading highly cross-functional teams to meet company goals. You'll be the bridge between our commercial teams, customers and strategic decisions. Get ready to transform lives and shape the future of healthcare!
Requirements
- Minimum 7 years of experience in downstream product management or product marketing role, demonstrating career progression within a marketing-related position
- Demonstrated experience in the field of Urology
- · Experience marketing directly to surgeons, hospital executives, and patients
- Proven track record of developing and executing successful marketing plans and go-to-market strategies
- Demonstrated ability to lead large, highly cross-functional teams
- Enthusiasm to work within an undefined space and ability to create clear objectives and milestones
- Professional work ethic, high capacity, and ability to operate independently
- Strong analytical and organizational skills
- Strong interpersonal and communication skills
- Ability to travel up to 25% of the time
Nice To Haves
- Experience in surgical robotics, or with other novel, high-growth medical products/therapies
Responsibilities
- Product Commercialization Planning & Execution
- Develop and implement go-to-market strategies for hardware and capital equipment
- Create and influence compelling marketing plans including, but not limited to, the market opportunity, target customer profile, product positioning and messaging, and pricing strategies
- Lead cross-functional teams to achieve transactional and commercial readiness for new product launches
- Develop and launch all collateral for product launches to support sales teams and customers
- Commercial Consultant
- Partner directly with sales leadership to strategize on product/program needs, implementation strategies, and sales and customer support
- As a product expert, serve as primary contact and consultant for field sales teams
- Develop and deliver product/programs communications to commercial teams
- Write and distribute product-related customer notifications
- Sales Tool & Program Development
- Translate technical product features into clear and effective messaging that articulates features and benefits
- Continually revamp messaging as technology and data evolves
- create new and updated existing sales tools to drive key strategic initiatives
- Product Lifecycle Management & Commercial Operations Strategy
- Monitor the performance of on-market products and introduce product enhancements and programs to help achieve business objectives
- Develop and implement end-of-life strategies for legacy products
- Establish and track key performance indicators to measure the effectiveness of product/program implementation
- Clinical & Product Excellence
- Gain a keen understanding of Aquablation therapy clinical studies and relevant competitive clinical data
- Regular field travel to visit sales teams, customers, and observe live procedures in the operating room
Benefits
- full medical coverage
- wellness programs
- on-site gym
- a 401(k) plan with employer match
- short-term and long-term disability coverage
- basic life insurance
- wellbeing benefits
- flexible or paid time off
- paid parental leave
- paid holidays
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
501-1,000 employees
