Senior Product Marketing Manager

Sesame•San Francisco, CA

39d

About The Position

Sesame believes in a future where computers are lifelike - with the ability to see, hear, and collaborate with us in ways that feel natural and human. With this vision, we're designing a new kind of computer, focused on making voice companions part of our daily lives. Our team brings together founders from Oculus and Ubiquity6, alongside proven leaders from Meta, Google, and Apple, with deep expertise spanning hardware and software. Join us in shaping a future where computers truly come alive. About the Role Sesame is looking for a Senior Product Marketing Manager to lead product marketing efforts across hardware and software. You’ll drive upcoming launches for Sesame’s software and play a central role in shaping how we position, learn, and iterate on our hardware roadmap. This role is equal parts strategy and execution : you’ll define messaging and audiences, run customer and market insight loops, partner deeply with Product, Design, and Engineering, and build marketing programs and experiments that turn early signals into repeatable growth. You’ll thrive here if you like operating with ambiguity, moving quickly, and doing whatever it takes to learn and ship. As our first PMM hire , you’ll have a broad scope across the funnel—whether that’s launching a lifecycle campaign to test messaging, partnering with agencies on packaging, or leading strategic alignment with leadership.

Requirements

8–10+ years of experience in product marketing (or closely related roles like insights/lifecycle marketing with substantial product marketing scope).
Proven track record in driving positioning, messaging, and audience strategy, and translating it into GTM execution.
Demonstrated ability to use customer insights + data to influence strategy and deliver measurable outcomes (e.g., retention/engagement, conversion, consideration).
Strong cross-functional leadership skills with experience partnering deeply with Product, Design, Engineering, Data, and Sales.
Comfort operating in high ambiguity with a bias toward action, iteration, and end-to-end ownership.

Nice To Haves

Experience marketing products that blend hardware + software (or adjacent: consumer devices, connected products, mobile + device ecosystems).
Exposure to AI products or AI-enabled consumer experiences.
Experience at a high-growth startup (Series A–C) where scope was broad and teams were still being built.

Responsibilities

Lead product marketing for Sesame across hardware and software, supporting upcoming launches and ongoing iteration.
Own and evolve audience definition, positioning, messaging, and narrative across the funnel—from first impression through retention.
Establish a fast customer + market learning loop: synthesize qualitative and quantitative insights to inform GTM strategy and product decisions.
Develop and run lifecycle marketing experiments (in-app and out-of-app) to test messaging, drive activation, and improve ongoing engagement.
Own App Store positioning and optimization (e.g., story, messaging, conversion-oriented experimentation).
Partner with agencies and internal teams on standing up new surfaces and channels that reinforce product proof points at a brand level (web, packaging, etc.).
Build and maintain competitive and market intelligence to inform strategy, differentiation, and roadmap conversations.
Operate with a “do what it takes” mindset: create scrappy, high-quality outputs when needed (docs, landing pages, tests, launch assets) and drive alignment across stakeholders.