Senior Product Marketing Manager

Avalara • Durham, NC

2d • Remote

About The Position

Avalara is looking for a Senior Product Marketing Manager to lead our Cross Border and Property Tax products. You will need to be strategic when creating a marketing strategy and product/solution positioning, to execution on messaging and measurement. You will work with product management, sales, and marketing to create go-to-market content and strategies that move the needle. You will develop detailed knowledge of these products, working cross-functionally to develop a comprehensive go-to-market plan and communicate details about our unique value in the tax compliance market.
This is a remote position and you will report to the Manager, Product Marketing
#LI-Remote

Requirements

• 5+ years of relevant work experience in fields such as technical marketing, technical pre-sales, consulting, training, or product marketing/management
• 5+ years demonstrated track record in creating positioning and marketing content
• A Bachelor's degree in marketing, business, technology, or a relevant field of studies such as computer science
• Demonstrated ability in launching and growing technology products

Responsibilities

• You will collaborate with Product Management to distill key functionality and benefits for upcoming features into product marketing messages.
• You will engage with Revenue Marketing teams to identify and integrate joint messaging and content into lead generation, customer engagement, and product adoption-focused marketing campaigns.
• You will create and develop compelling audience-specific messages and presentations, customer success stories, and videos.
• You will develop creative product marketing activities that reach target audiences.
• You will work with sales to ready our general and specialized sales teams on our value propositions and messaging.
• You will deliver presentations to internal and external audiences (analysts, customers, conference sessions, and third-party, public events) on Avalara's compliance platform
• You will collaborate with other product marketers to develop cross-portfolio messaging and content.

Benefits

• In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.
• Benefits vary by location but generally include private medical, life, and disability insurance.
• Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees