Senior Product Marketing Manager

Eugia US LLC•East Windsor Township, NJ

1d•$150,000 - $175,000•Onsite

About The Position

The Senior Product Marketing Manager is a key member of the Marketing Operations Team and is responsible for leading a portfolio of sterile injectable pharmaceutical products across acute and non‑acute care settings. This role combines P&L ownership, product management, advanced forecasting, competitive intelligence, and promotional marketing. The Senior Product Marketing Manager serves as the primary marketing lead for assigned molecules, providing strategic direction on pricing, positioning, targeting, and market development. In addition, this role contributes to broader portfolio insights and cross‑functional leadership to support the Senior Director of Marketing in driving business growth. This position reports to the Senior Director of Marketing Operations and is based onsite in East Windsor, NJ, with one (1) remote day per week.

Requirements

Strong analytical, strategic thinking, and problem‑solving skills
Demonstrated ability to interpret data and develop compelling messaging for clinicians and institutional buyers
Advanced Excel skills (v‑lookup, pivot tables, formulas)
Experience with IQVIA, IPD Analytics, or similar data sources
Strong communication and cross‑functional leadership skills
Ability to manage multiple projects and prioritize effectively
Experience in generic pharmaceutical marketing required; injectable experience preferred
Proficiency in Microsoft Office and Power BI preferred
Ability to work onsite in East Windsor, NJ and travel up to 20%
Bachelor’s degree required; MBA preferred
5–8 years of experience in analytics, finance, generic pharmaceutical marketing, or product management
Direct experience with generic injectables

Responsibilities

Own P&L for assigned molecules, including pricing, forecasting, bids, budget management, and financial performance tracking
Lead development and execution of short‑ and long‑term product strategies to achieve revenue, margin, and market share targets
Build advanced forecasting models, including scenario planning (competitive entry, supply constraints, market shifts)
Conduct deep competitive intelligence using IQVIA, IPD, and other sources; synthesize insights into actionable recommendations
Develop and refine product positioning, value propositions, and differentiation strategies
Collaborate with Sales to support selling efforts, develop customer messaging, and identify new bid opportunities
Lead cross‑functional working groups (Sales, Supply Chain, Regulatory, Pricing) to ensure alignment on product performance and strategy
Identify risks and opportunities through market analysis and provide strategic recommendations to leadership
Participate in annual marketing planning, including competitive research, molecule strategy development, and budget recommendations
Monitor product performance and competitive landscape to optimize plans and meet forecasts
For the entire injectable product portfolio, provide pricing analyses including recommendations on pricing approvals for new business opportunities, price changes, RORFs, and RPFs
Provide analyses to present to leadership to be used for final pricing approvals including but not limited to gross to net calculations, competitive intelligence, pricing tiers, price/volume matrixes, and WAC price recommendations
Own product‑specific website content, ensuring accuracy, differentiation, and alignment with brand and portfolio strategy
Monitor digital engagement metrics and use insights to refine messaging and promotional tactics
Create and execute lifecycle strategies for generic drug products, including SKU optimization, cost management, and discontinuation planning
Evaluate opportunities for new strengths, pack sizes, or formulations to maintain competitiveness in the generic pharmaceutical landscape
Deliver portfolio insights related to price erosion, competitive ANDA approvals, and margin performance to guide senior marketing leadership
Manage relationships with select third-party vendors, ensuring partnerships support key product strategies and marketing objectives
Understand distinct needs of customers across acute and non-acute care settings to develop tailored communications, value propositions, and engagement solutions

Benefits

Medical Insurance: Choice of four Horizon Blue Cross Blue Shield of New Jersey plans —Premiums and coverage vary by plan.
Prescription Coverage: Included with medical insurance
Dental Insurance: Choice of three plans - DHMO, Core PPO, or Buy Up PPO plans.
Vision Insurance: Choice of two plans - Base and Buy Up options.
Life and AD&D Insurance: Company-paid Basic Life and AD&D (1x annual salary up to a specified maximum), with optional Supplemental coverage.
Disability Insurance: Voluntary Short-Term Disability (employee-paid); Long-Term Disability is company-paid.
Flexible Spending Accounts (FSAs): Available for health care and dependent care expenses.
Health Savings Account (HSA): Offered with HDHP enrollment; employee-funded.
Voluntary Benefits: Identity Theft Protection, Critical Illness Insurance, Accident Insurance, and Legal Insurance (all employee-paid).
Employee Assistance Program (EAP): Confidential support services at no cost.
401(k) Retirement Plan: Pre-tax and Roth contribution options available, with company match; vesting applies.
Paid Time Off: Includes vacation, PTO, and company holidays (varies by role and tenure).
Employee Referral Program: $1,000 bonus for each qualified hire you refer.