Senior Product Marketing Manager (CPG Experience Required)

Cricut•South Jordan, UT

22d

About The Position

We are seeking a highly motivated and results-driven Senior Product Marketing Manager to join our dynamic Corporate Marketing Team. This individual will play a key role in driving the strategic development and execution of marketing programs supporting one of Cricut’s product categories. This role will collaborate closely with product management, creative, retail channel marketing, social media, influencer, and direct-to-consumer marketing teams on a wide array of marketing programs. Specific areas of focus include ownership of product positioning and messaging, global product launch initiatives, online content strategy for new products, and partnering with cross-functional teams to develop full-funnel digital marketing programs. The ideal candidate will have strong project management and critical thinking skills, a passion for deeply understanding consumer needs and the ability to translate insights into programs that can be measured.

Requirements

Bachelor's degree in a relevant field of study or equivalent experience, MBA a plus
5+ years of experience in B2C marketing and end-to-end campaign management
Ability to manage and prioritize multiple projects simultaneously and lead a cross-functional team to deliver strong results
Strong analytical and problem-solving orientation with clear examples of using data for target setting, measurement, ROI analysis and optimizations
Experience serving as primary stakeholder to creative teams to translate strategic briefs into flawless assets for marketing campaigns
Lead and influence cross-functional teams effectively and build strong relationships to deliver outstanding results in a collaborative fashion
Demonstrated track record of operating independently and efficiently to manage multiple priorities and projects simultaneously, and to manage milestones and deadlines in a fast-paced environment
Ability to prioritize and make strategic choices, identifying high impact near term opportunities while keeping an eye on long-term priorities
Innovative and growth mindset, ability to lead the organization to learn fast, and embrace ambiguity
Effective communicator at all levels in the organization, including high-level executives and both technical and non-technical teams
Curiosity for the consumer, developing a core understanding of their needs and translating into business requirements and experiences

Nice To Haves

Ecommerce marketing experience
Passion for handmade crafts and DIY a bonus!
Bonus: running and hosting events that incorporate livestream productions and other marketing tactics that expand reach and impact on a global level.

Responsibilities

Develop key marketing strategies and plans including the definition of program objectives, target audiences, strategies/tactics, deliverables, timeline, and KPIs
Work closely with Global Product Management to develop product positioning documents and go-to-market strategic briefs.
Lead cross-functional teams including Creative, Digital, Corporate Marketing, Channel Marketing, Sales, and external agencies to implement and execute cross-functional marketing programs
Effectively communicate at and align all levels in the organization, including high-level executives
Drive development of marketing briefs and partner with creative team to execute against goals
Analyze consumer insights to develop a strong understanding of key audiences, consumer journeys, and purchase barriers and proactively leverage insights to build marketing plans
Analyze program performance to improve opportunities, performance, and partnerships
Stay on top of the latest marketing trends, tools, and best practices to continually innovate and implement cutting-edge strategies
Strategic plans for content supporting Product Detail Pages (PDP) for cricut.com, and retail partner sites.
Develop project timelines, align stakeholders, and ensure on-time delivery of marketing assets.
Partner with Site Optimization Manager to develop and implement content for A/B and multivariate testing strategies that align with business objectives.
Monitor competitors' product and marketing strategies to inform product marketing messaging and content strategy
Ability to manage multiple projects, manage workload and meet deadlines.