Senior Product Marketing Manager

Payscale

8d•Remote

About The Position

Reporting to the Sr. Director, Product Marketing, we’re looking for a strategic, curious, and customer-obsessed Senior Product Marketing Manager to join our team. In this role, you'll be the voice of multiple data-centric products within our portfolio, connecting deep product understanding with compelling storytelling that grows our market position. You’ll partner closely with Product, Marketing, Sales, and Customer Success to shape positioning, build go-to-market strategies, and drive adoption and engagement. If you thrive at the intersection of data, storytelling, and go-to-market execution, and love turning complexity into clarity, this role is for you.

Requirements

5+ years of product marketing experience in B2B SaaS or data/analytics platforms
Demonstrated success in driving go-to-market plans that led to measurable revenue, retention, or adoption outcomes
Experience marketing data, analytics, or technically complex products to business and technical stakeholders
Strong analytical mindset; comfortable using tools like Tableau, Pendo Gong, Seismic, Salesforce, and product analytics platforms to assess performance and shape strategy
Exceptional storytelling skills—able to craft crisp, compelling narratives from complexity
Proven cross-functional collaborator with the ability to influence without authority
Strong written and verbal communication skills
Bachelor’s degree required

Nice To Haves

MBA or equivalent experience a plus

Responsibilities

Storytelling & Positioning: Craft differentiated positioning and messaging that connects our data products to real-world customer problems and clearly articulates the value they deliver.
Strategic Business Impact: Define and execute product marketing strategies that drive measurable business outcomes, supporting revenue growth, customer retention, and product adoption. Use performance data to assess what's working, optimize campaigns, and guide product roadmap decisions.
Go-to-Market Leadership: Lead and coordinate cross-functional GTM strategies and launches for multiple products across our portfolio, ensuring teams are aligned and ready for success.
Data-Driven Insight: Use tools like Gong, Seismic, Pendo, and Tableau to analyze buyer behavior, message effectiveness, and market trends, bringing insights back to influence messaging, enablement, and product development.
Product Partnership: Collaborate with Product Management to influence roadmaps based on market needs, competitive landscape, and customer insights.
Customer & Market Research: Lead voice-of-customer efforts and competitive analysis to inform strategy and product positioning.
Enablement & Evangelism: Build and deliver sales enablement content, competitive insights, and training that drive confidence and close rates for the field.
Content Strategy: Collaborate with the broader Marketing team to develop high-impact content, campaigns, and experiences that engage and convert target audiences.

Benefits

All around awesome culture where together we strive to live our 5 values:
Data informed decision making.
Customer first. Always.
Succeed together.
Relentless about results. Obsessed with excellence.
Lead the change. Shape the standard.
An open and inclusive environment where you’ll learn and grow through programs and resources like:
Monthly company All Hands meetings
Regular opportunities for executive leadership exposure through things like AMAs
Access to continued learning & development opportunities
Our commitment to a continuous feedback culture which allows us to drive performance and career growth
A growing network of Employee Resource Groups
Company sponsored volunteer hours
And more!
Our more standard benefits
Flexible paid time off, giving you the opportunity to rest, relax and recharge away from work
14 Paid Company Holidays, includes 2 floating holidays (you choose!)
A comprehensive benefits plan including medical, dental, life, vision, disability, and life insurance covered up to 100% by Payscale
Unlimited infertility coverage benefits through our medical plans
Additional supplemental health benefits offered to you and your family
401(k) retirement program with a fully vested immediate company match
16 weeks of paid parental leave for birthing and non-birthing parents
Health Savings Account (HSA) options and company contributions each pay period
Flexible Spending Account (FSA) options for pre-tax employee allocations
Annual remote work stipend to be used on wellness or home office equipment