Senior Product Marketing Manager

ServiceNow•Santa Clara, CA

1d•Remote

About The Position

We are seeking a highly motivated, creative, and experienced Senior Product Marketing Manager to join ServiceNow's AI Platform Marketing team. This role will play a vital part in ensuring we continue to differentiate our AI solutions in the industry with programs, strategies, and long-term marketing plans focused on reaching our sales goals. As a Senior Product Marketing Manager, you'll partner closely with product, sales, GTM, partners, demand gen, and other teams to build messaging, programs, and solutions that drive adoption and business growth in a high-growth market segment. This role is pivotal in empowering our sales teams to effectively communicate the value proposition and drive adoption of our innovative solutions. If you're passionate about building go-to-market strategies that drive revenue, partnering closely with sales to design sales plays and enablement programs, crafting compelling positioning and messaging, and executing data-driven initiatives that accelerate adoption—this role is for you. To be successful in this role, you must have proven experience in B2B enterprise product marketing—particularly in bringing AI-powered solutions to market—along with a strong track record of developing go-to-market strategies and crafting compelling, differentiated messaging that resonates with technical and business buyers.

Requirements

7–10+ years in enterprise product marketing, product management, or sales engineering
4+ years working with enterprise software platforms; AI experience is required
Proven ability to build sales plays and enablement content based on seller and customer insights
Strong storyteller with experience creating messaging for technical and executive audiences
Track record of developing polished, C-suite-ready presentations and sales assets
Experience collaborating across Product, Sales, Marketing, and Enablement teams
Excellent written and verbal communication skills; comfortable presenting to customers and execs

Responsibilities

Lead the development of strategic sales plays for AI-powered solutions, working closely with GTM and sales leadership to identify key use cases, remove friction in the sales cycle, and drive pipeline acceleration.
Engage directly with sales teams and field leaders to understand their priorities, challenges, and customer objections-translating those insights into actionable programs and high-impact enablement.
Craft executive-level messaging and assets tailored for C-suite buyers, including customer-facing presentations, talk tracks, and value frameworks that clearly articulate business outcomes.
Collaborate cross-functionally with product, marketing, and field teams to ensure alignment across product positioning, competitive differentiation, and go-to-market execution.
Represent marketing in customer engagements, sales meetings, and strategic deals, acting as a trusted product and messaging expert to help advance conversations and close business.
Continuously evaluate and optimize enablement effectiveness through feedback loops and performance metrics-ensuring sales teams are equipped with timely, relevant, and high-quality materials.