Senior Product Marketing Manager

Sumo Logic•Austin, TX

32d

About The Position

Senior Product Marketing Manager, SIEM and Analytics Reporting to the Senior Director of Product Marketing, this role will provide thought leadership, strategic planning, and tactical execution of content development, sales enablement, and customer engagement across Security and IT Operations personas. The successful candidate will bring deep expertise in SIEM, Security Operations, and analytics technologies—including observability, log analytics, data exploration tools, and data lakehouse platforms. They will leverage this expertise to quickly establish credibility with our sales force, customers, and prospects as a subject matter expert. This senior leadership role will drive strategic content development, sales enablement, and customer engagement initiatives. The ideal candidate will possess deep expertise in buyer psychology and purchase patterns across security and IT operations markets, using this knowledge to shape product strategy and go-to-market execution. Leading cross-functional collaboration with product management, demand generation, content, and marketing teams, this role will define and execute product positioning and messaging frameworks that capture both executive and practitioner mindshare while driving measurable business outcomes.

Requirements

Minimum 5-7 years of experience in Product Marketing, Partner Marketing, Sales Engineering, or technical marketing roles with complex SaaS offerings geared towards Security Operations and IT Operations.
In-depth industry experience and working knowledge of SIEM, Security Operations, and at least one analytics domain (observability, log analytics, or data lakehouse platforms).
Exceptional written and oral communication skills to evangelize how Sumo Logic excels at SIEM and analytics offerings for security and IT operations personas both internally and externally.
Technical subject matter expertise to independently develop webinars, videos, technical collateral, ROI/value-oriented assessments, and security-focused content.
Highly collaborative work style to learn from others and build upon their ideas.
Passion for driving product innovation and effectively communicating cross-functionally within Product Development, Engineering, Marketing, and Sales.

Responsibilities

Develop comprehensive go-to-market plans by engaging and collaborating with Product Management, Engineering, Sales, and other marketing teams to communicate the value of Sumo Logic's SIEM platform and analytics capabilities.
Design and develop technical and non-technical sales and marketing collateral, including presentations, blogs, solution briefs, technical white papers, videos, and field training courses focused on security operations, threat detection, incident response, and analytics use cases.
Deliver enablement to Sales, Sales Engineering, and Partner teams on SIEM positioning, competitive differentiation, and analytics platform capabilities. Equip teams to effectively communicate the value of new features and capabilities in the context of each customer's existing usage patterns and evolving requirements.
Manage relationships with industry analysts in the security and analytics spaces, including preparing briefing materials, participating in inquiries, responding to report drafts, and coordinating internal resources for analyst evaluations and reports.
Participate in integrated marketing campaigns by providing subject matter expertise, messaging, collateral, and sales-enablement support for SIEM and analytics solutions.
Manage and coordinate marketing launch strategy for new SIEM features, security capabilities, and analytics platform enhancements.
Working with the Competitive Intelligence team, assists in developing competitive assessments and creative collateral to position Sumo Logic uniquely in the minds of security and IT operations practitioners.

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