Senior Product Marketing Manager

Taktile•New York, NY

21d

About The Position

We're looking for a hands-on Senior Product Marketing Manager to join our marketing team and drive product positioning, sales enablement, and go-to-market execution for Taktile's AI-native decisioning platform. The ultimate outcome of this role is to drive pipeline and revenue growth by ensuring our products are clearly positioned, well launched, and effectively adopted by the market. This is a senior individual contributor role reporting directly to our Head of Marketing. You'll be our bridge between product innovation and market success, working closely with customers, sales, and product teams to ensure our solutions resonate in the market.

Requirements

5+ years in B2B product marketing
Proven ability to translate complex technical products into business value
Exceptional writing skills with ability to simplify complex concepts
Track record of driving measurable revenue impact through marketing initiatives
Experience with complex (enterprise) sales in B2B SaaS/ AI solutions
Strong analytical mindset with focus on data-driven decision making
Excellent project management and stakeholder collaboration
Programs: GSuite, Notion, Miro, Figma a plus, eager to work with AI tools

Nice To Haves

Good understanding of AI/ML concepts
Experience in financial services decisioning (e.g., fraud prevention, or credit underwriting)
Background in both startups and scale-ups

Responsibilities

Drive Pipeline & Go-To-Market Execution
Drive and orchestrate integrated marketing campaigns to build a healthy pipeline
Create compelling one-pagers, solution briefs, and product pages on our website
Support broader demand generation programs, including digital marketing, field initiatives & events/ webinars
Drive Customer-Centric Messaging
Define and maintain a consistent, clearly differentiated (audience-specific) messaging framework for our platform
Translate technical features into clear value propositions and shape positioning that differentiates us from competitors
Synthesize customer insights by analyzing sales calls and buyer conversations to inform the broader strategy
Enable Sales Success
Develop high-impact social proof, incl. customer case studies and impact stories
Equip Sales/BD with persona-based tools (pitch decks, playbooks, and assets) designed to improve deal velocity
Shape Market Strategy
Manage analyst relations (e.g., Gartner, Forrester)
Gather competitive intelligence and maintain battlecards