Senior Product Marketing Manager

ThoughtSpot•Mountain View, CA

1d•Hybrid

About The Position

ThoughtSpot empowers the world's most innovative companies with an Agentic Analytics Platform designed for every user to confidently make data-driven decisions and deliver impactful business outcomes. Our mission is to build a fact-driven world by enabling everyone to explore data, ask questions, and uncover insights faster — transforming decision-making across industries. The Role We are looking for a Senior Product Marketing Manager to help the global Product Marketing team take ThoughtSpot's next wave of agentic offerings from concept to market. In this role, you’ll operate at the frontier of our product strategy and own the full go-to-market lifecycle for emerging products, shaping how new capabilities reach buyers and creating the narratives, content, and sales motions that turn early innovation into revenue. This role is ideal for a product marketer who thrives in ambiguity, builds from zero, and is genuinely excited about the future of AI and agentic workflows. You should be as comfortable writing a blog post or presenting to a beta customer as you are defining an ICP or building a full-funnel content plan — all while moving fast enough to keep pace with a product team that's shipping constantly. Your key performance indicators will include new product adoption and activation, pipeline generated from new product motions, competitive win rates, and successful transitions from early-stage launches to scalable go-to-market programs. This role requires building strong cross-functional relationships with teams including product management, sales, sales engineering, and the broader marketing team to create long-term value for our customers and the business. Locations: This role can be based from either our Mountain View, CA office, or our Chicago, IL office. You are: Experienced in B2B SaaS product marketing, with demonstrated experience taking a product from zero to market in both commercial and enterprise segments A builder, not an optimizer. You've created messaging, positioning, and GTM strategies where none existed before Deeply curious about the AI landscape, with a pulse on how LLMs, agents, and emerging capabilities are reshaping both the BI and analytics space, and the day-to-day work of a marketer Adaptable, with the ability to shift focus as products and priorities evolve A self-starter who thrives when the playbook hasn't been written yet

Requirements

6–10 years in product marketing, with demonstrated experience taking a product from zero to market (not just iterating on established products)
Proven track record of building positioning, messaging, and GTM strategies where none existed before
Demonstrated success in content creation across formats — video scripts, long-form assets, social copy, web pages.
Experienced at building strong working relationships with product, sales, and engineering teams and influencing without authority
Comfortable tying marketing efforts back to business outcomes — pipeline, adoption, competitive win rates, and expansion
Exceptional written and verbal communication skills
Strong opinions about where AI and agentic workflows are headed. You should be genuinely excited about this space, not just marketing it.
Spotters are expected to demonstrate AI literacy and workflow integration to include to ability to: Comfortably and confidently integrate artificial intelligence into their daily workflow to increase productivity and quality.
Hands-on experience to leverage AI tools (industry-leading LLMs) to increase productivity, automate routine tasks, and improve work quality.
Speak to the experience of using AI for research, content creation, and document summarization while maintaining ownership of judgment and final decisions.
Write effective prompts to get the most accurate and creative results from AI tools.
Spotters are expected to exemplify these key traits and AI Mindset: Curiosity in exploring new AI tools Adaptability to quickly learn and implement new, emerging AI technologies Critical thinking to know when to identify when AI should be used versus when human judgement is necessary This combination of curiosity, adaptability, and discernment defines the AI mindset, and it’s required for every role at ThoughtSpot.

Responsibilities

Product Partnership Partner closely with product teams building new products — supporting with customer and market research & insights, and providing strategic recommendations to inform new product roadmap and capabilities
Shape how new capabilities are packaged and positioned before they reach the market
Go-to-Market Strategy Define the ICP, target market, and positioning for new products.
Build the go-to-market strategy from scratch — segmentation, messaging, pricing input, competitive framing, and launch sequencing.
Determine how new products fit into ThoughtSpot’s existing portfolio and narrative.
Work with product teams on beta programs and early-stage customer engagement.
Create full-funnel content plans for new products — from awareness through conversion.
Content Creation & Storytelling Write blogs, create demo videos, build sales decks, and produce campaign content directly.
Craft compelling narratives that make complex, early-stage products feel tangible and urgent to buyers.
Develop sales enablement materials for new products – first-call decks, objection handling, competitive context.
Build the narrative for how ThoughtSpot is shaping the agentic future of analytics.
Market Development Identify and validate new market segments for emerging products.
Run experiments to test messaging and channels Partner with Sales on early deal support for new products