Senior Product Marketing Manager

AfterShip•Seattle, WA

2d•Remote

About The Position

We’re looking for a Senior Product Marketing Manager to shape how AfterShip tells its story and wins in the global market. This is not just another PMM role. You’ll work closely with the Head of Product Marketing and other GTM leaders to be the strategic voice connecting our products to customer needs. You’ll define how we position, package, and launch solutions that drive revenue growth. From messaging frameworks and persona development to market insights, you’ll build the go-to-market strategy that guides how AfterShip shows up with customers, partners, and the market. With high visibility across leadership and GTM teams, you’ll play a defining role in: Shaping the company’s go-to-market engine globally, with a heavy focus on North America Translating product innovation into compelling, customer-centric narratives Equipping GTM teams with the stories and tools that drive pipeline and adoption Informing global positioning that helps AfterShip stand out against top competitors This role reports to the Head of Product Marketing in NA and will require some collaboration across time zones around 1-3 times a week. If this sounds like the right opportunity for you, we’d love to hear from you.

Requirements

8+ years of experience in product marketing, ideally within SaaS or eCommerce.
Proven success in both PLG and sales-led GTM models.
A builder and doer: you move quickly from strategy to execution, roll up your sleeves, and get things done without waiting for perfect conditions.
Exceptional storytelling and communication skills; you can translate complex product value into compelling, customer-ready narratives.
Proven ability turning messaging, positioning, personas, and competitive insights into effective enablement tools that increased win rates and reduced churn.
A strategic thinker with the ability to synthesize customer and market data into actionable direction.
Collaborative by nature, with a track record of influencing cross-functional teams.
Proven success leveraging AI tools and insights to enhance go-to-market execution and deliver sharper outcomes.

Nice To Haves

Experience in eCommerce marketplaces (e.g., Amazon, Shopify, Walmart, Etsy) or marketplace-driven GTM motions is a plus
Experience bringing a product from 0→1, with a bias toward experimentation, rapid learning, and scrappy execution is a plus

Responsibilities

Lead GTM strategy, ensuring our messaging resonates with regional markets and drives business growth.
Own the story: craft solution-based narratives that make complex product value simple, clear, and compelling.
Define personas & frameworks that ground our strategy in real customer insights.
Assess market opportunities and use data and research insights to sharpen positioning and influence product roadmaps.
Partner with Sales & Enablement to ensure messaging flows into training, collateral, and customer conversations.
Build competitive intelligence that arms teams with clear differentiation against top players.
Collaborate cross-functionally with Product, Sales, Customer Success, and Marketing to align strategy and execution.